Technological developments are helping garment companies differentiate their products and operate more efficient and cost-effective supply chains. And technology in garments is about sustainability. For example, the jeans industry has moved a long way from stonewash, rinse and bleach finishes.

The use of laser technology to create a worn look on denim was launched in 1999. Today, around 25 per cent of global jeans production uses this technology - and is set to reach 50 per cent in the next two years. Jeanologia’s Light Scraper technology gives a standard denim fabric the authentic look of antique denim. It incorporates a virtual sandpaper to replace manual scraping, which is known for causing chronic tendonitis, muscle problems and breathing difficulties.

The second technology is G2 dynamic ozone technology, which bleaches jeans without using chemicals. The third and biggest revolution is e-flow. The e-flow technology transforms air from the atmosphere into nanobubbles. Chemicals and water naturally distribute themselves onto the surface of the bubbles to form the nanobubble skin. e-flow acts as a carrier to transmit the chemical-containing nanobubbles into a fabric or garment in a more optimal and efficient way using a minimal quantity of water. Applications include softening, resins for 3D effects, easy-care wrinkle-free, and water repellent finishes. This technology is currently used in around three per cent of jeans production.

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