Besides becoming size inclusive, denim brands are also launching seasonless styles to cater to customers changing demands. As per a reports, last month women’s wear brand NYDJ launched a range of pull-on jeans that stretch to fit three sizes. Before that, premium denim brand Frame had introduced a range of women’s jeans Le One that fits several sizes. Another brand, Good American collaborated with Calik for a range of skinny jeans called Always Fit. The jeans in this range offer 100 per cent stretchability, accommodating a range of three to four sizes without sacrificing fit.

Pakistan-based vertical denim manufacturer Soorty launched Re-Sync denim, a denim range featuring one-size-fits-all technology. The range is made from a trans-seasonal, adaptive fabric that sculpts the body with 360-degree stretch comfort and fits a range of four sizes. The company aims to offer sustainable products and also launched its Re-Dream collection made of nonvirgin materials, such as post-consumer and post-industrial waste, GRS-certified recycled polyester, Lycra T400 Ecomade T400, CoolMax Ecomade and Repreve.

As per US Centers for Disease Control and Prevention, the average American woman’s waist is 37.8 inches—which ranges from a size 16-20 in select jeans. Market intelligence platform Edited reports, there has been an 11 percent increase in the number of new plus-size or curve styles compared to 2019.