Direct-to-consumer (D2C) brands in the fashion and accessories segment have shown maximum growth in the last two years, as per a report by Apparel Resources.

The fashion and accessories’ segment grew by 89.5 per cent Y-o-Y in FY’22 on brand websites compared with 52.2 per cent growth the year before.

The health and pharmaceutical segment reported order volume growth of 84.8 per cent on brand websites, alongside its muted growth of 9.2 per cent on marketplaces.

This leads to a strong growth of brand websites as consumers prefer to order directly from the brand.

The FMCG and agriculture segment witnessed a Y-o-Y growth of 67.7 per cent on brand websites in FY ’22, while marketplaces grew by 50.6 per cent.

The report further said brands across segments are building a strong online presence with focus on selling directly to consumers, and companies have realised it is important to invest in strong brand website operations to develop a connection with consumers.