Marc Lewkowitz, President and CEO, Supima Cotton believes, the current trend of producing smaller yields of American-grown Pima cotton will continue in 2024 as farmers are also cultivating other crops like corn and tomatoes to maximize returns on investments.
In the last few months, cost of raw materials for everything from equipment to energy has escalated. However, Supima’s sale price has declined from around $3.50 a pound in 2022 to about $2.35 a pound.
To boost sales Supima has launched a traceability platform called AQRe™ Project. The platform combines forensic testing from Oritain with TextileGenesis’ digital traceability. To control rising yarn costs, the platform spreads it across rest of the downstream chain says Lewkowitz.
Since its launching in July, AQRe™ Project platform has uploaded details of the quarter of the current crop year’s production. More details are expected to be uploaded as cotton production increases across the year, adds Lewkowitz.
