The two-day Cotton USA Sourcing Fair in Macau, which included 2,300 meetings, is expected to result in $115 million sales in future. More than 200 participants from 18 different countries participated in the Sourcing Fair, an invitation-only event organised by Cotton Council International (CCI) to bring together yarn and fabric mills, as well as garment manufacturers and brands and retailers, to promote U.S. cotton throughout the global apparel supply chain.

Forty-one brands and retailers attended the Cotton USA Sourcing Fair, of which 63 per cent were attending a Cotton USA Sourcing Fair for the first time. The total estimated value of their future expected purchases of U.S. cotton products after the fair is $5.9 million. Sixteen yarn suppliers, 59 fabric suppliers and 33 garment suppliers attended the fair. The total estimated value of their future expected purchases of U.S. cotton products totaled more than $110 million.

CCI also hosted a general session highlighting U.S. cotton’s sustainability and quality. After the fair, 91 per cent of the participants agreed that U.S. cotton quality is better than cotton from other regions. U.S. cotton’s superior quality led 92 per cent of participants to report they are ‘very likely’ or ‘likely’ to purchase more U.S. cotton and U.S. cotton in the future.