Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

COTTON USA licensed to over 51,000 product lines

According to the 2018 Global Lifestyle Monitor, 81 percent of the global respondents preferred cotton over other fibers. Cotton was perceived as most comfortable by around 69 percent, sustainable by 65 percent and longest lasting by 55 percent.

COTTON USA is the label that brands and retailers use to denote that over 50 percent of a product’s material is made from U.S. cotton. A hang tag study conducted in 2016 showed that nearly two-thirds of consumers surveyed would pay more for a product with the COTTON USA hang tag. The 2017 consumer survey also showed that over half of all global consumers associate the COTTON USA trademark with comfort, quality, reliability, a premium brand and trust – leading attributes in purchase decision-making.

Licensees may utilise the COTTON USA mark to highlight U.S. cotton products throughout the supply chain and at retail. Since 1989 the COTTON USA brand has been licensed to over 51,000 product lines representing more than 3.8 billion apparel and home textile products. The licensees span the entire global supply chain from 31 countries.

 

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo