Cordura Brand will celebrate its 50th anniversary next year. On the occasion, festivities will happen throughout the next year that will present a wide selection of new uses, special design collaborations, innovative developments and parties. The first anniversary celebration will take place at the specialized trade show Outdoor Retailer USA that will happen from January 9 to 12 in Salt Lake City, USA.

The celebrations will be followed by the Munich Fabric Start-Bluezone (January 31- February 1 2017), ISPO Munich (February 5-8) and Techtextil in Frankfurt (May 9-12). In all these shows, Cordura Brand will disclose a new collaboration with Cotton Inc. and Lenzing Tencel powered with the Cordura Brand nylon 6.6 performance fiber technology.

Another premiere will be a generation of Woolrich fabrics. This new partnership will present garments made with ‘Wool-Dura, a special technology that combines together the appreciated durability of the Cordura Brand fiber with the natural Woolrich wool qualities of warmth, comfort and softness born with the aim to create a modern classic.

On the denim front, the Cordura Combat Wool Denim range is developed with Struktur Studio (specialized fabric and sports apparel creative studio) and Artistic Milliners. The new Artistic Milliners’ denim fabric Authentic Alchemie Collection will offer a portfolio of on-trend, classic, hard wearing, and authentic original Cordura Denims with at least four times more abrasion resistance than traditional cotton denim fabrics.

In 2017, Cordura Brand will also introduce the first results of their design collaboration with North Carolina State University College of Textiles for the “Menswear for the Millennial Male” project. The aim of the initiative is to help students bring to life innovative, tech-focused professional apparel for the modern male consumer.