A new survey by the US Cotton Trust Protocol notes an increase in consumer spending and investment in environmentally friendly practices. As per Sourcing Journal, the survey of decision-makers at 1,000 brands and retailers in the US and UK seeks to determine the impact the pandemic on brands sustainability standards.

The survey shows, 69 per cent brands and retailers believe the pandemic has emphasized the importance of environmentally friendly products, with 61 per cent respondents reporting an increased demand for sustainable products. Around 63 per cent brands and retailers noted positive impact of the pandemic on their proactive investment in sustainability, with the main areas of focus being sourcing sustainably produced raw materials, manufacturing sustainability and reducing impacts of chemicals, water and energy, and safe working environments.

Almost 50 per cent brands and retailers expect consumers to increase their investment in sustainable apparel over the next 12 months. They attribute this to a need for people to get back to normal and increase in their savings during the pandemic.