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Company presents denim in new light

Denim North America (DNA) is changing the way denim mills present fabric.

So far there has been a move from fabric cards to washed leg panels and finally to full garment presentations but since the mid ’90s there has been no significant change.

DNA is showing the flexibility and diversity of a single base component across multiple fabrics, silhouettes, and a variety of washes…the ability to do more with less. The tool kit contains a sample from each step of the design process – from yarn slub to shade, construction, and wash – so it is possible to visualize many different combinations that the components are capable of producing. DNA is giving this unique insight into the denim development process for the very first time.

Denim North America collaborated with Seattle based manufacturing company Hardmill to produce the hand crafted presentation tools. Hardmill is a maker of simple, traditional, rugged high quality kitchenware and home goods.

For the spring 2018 collection, DNA is leading the way by focusing on sturdy cotton faced twill fabrics, real denim, wearable function, and sustainability.

Denim North America makes rigid and stretch woven, rope yarn dyed, sanforised and finished denim fabrics for apparel and fashion applications.

 

 
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