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Chinese recovery boosts Intertextile hopes

Intertextile Shanghai Home Textiles-Autumn Edition will be held from August 27 to 29, 2014. This is Asia’s largest home textiles trade fair. Promising economic figures out of China bode well for exhibitors at this year’s Intertextile Shanghai Home Textiles. In the first 10 months of 2013, the country’s imports and exports grew by 7.6 per cent compared to the corresponding period in the previous year. Meanwhile, domestic sales of mattresses rose by 24 per cent last year, compared to a worldwide average of just 9 per cent as consumers continue to spend more on foreign-branded home products. The strong demand in China for premium European products meant that last year exhibitors from 16 different European Union countries took part. 

Beds and towels are a growth market in China at present. As incomes in the region rises, consumers are looking more for premium products in this category. German products are very popular with Chinese consumers. Decorative fabrics are also a key product group at the fair with over 70 per cent of all exhibitors last year falling within this category. This matches the high domestic demand for these items.

The fair focuses on more than just fabrics. There will be a ‘Carpet Zone’ featuring floor-covering exhibitors and wall coverings, sun protection systems and curtain accessory products. At the Intertextile Design Boutique is original artwork and creative designs for home textiles can. Last year, 46 studios from 14 countries and regions participated.

www.chinaexhibition.com

 
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