Chic will be held in China, September 25 to 27, 2019.

This will give insights into the latest developments and trends in the Chinese fashion market, from retail concepts to technological novelties to progressive design trends. Some of the segments are designer brands, accessories, women’s wear, men’s wear, street wear, bespoke, bags and shoes, children’s wear, leather, fur, technological innovations and knits. Individual international exhibitors will present their collections to Chinese professional buyers and make the relevant business contacts for entering the Chinese fashion market. Chic provides a holistic promotion for business deals, product release, trend forecasting, and industrial analysis. Special marketing activities accurately connect exhibitors and Chinese market players.

China is focusing on domestic consumption, long-term and reliable growth. Fashion consumers are hungry for premium brands and individual accessories. Sales of premium brands are showing significant growth. The young generation is a strong economic driving force. Their preferences and consumption patterns are now differentiated into more and more specific clusters. The growing Chinese middle class is hungry for individual expression through fashion and accessories. Consumers are increasingly willing to trade up for quality products. Disposable income rose by eight per cent in 2018. Until 2025 China will probably account for 41 per cent of global luxury consumption. Fashion, accessories, cosmetics and jewelry are especially in demand.