Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

China's domestic brands launch collections on international stage

With China poised to become the world's largest fashion market in 2019, home-grown high-street brands are well placed to cash in. These brands, which have long occupied space in lower-tier cities barely penetrated by foreign affordable-clothing brands such as Zara, H&M and Uniqlo, have been launching collections on the international stage of late.

It may not be long before millions of consumers around the world know these Chinese brands as they open stores overseas, collaborate with well-known designers, and conveying messages that resonate with shoppers. The five Chinese high street brands to watch include: Urban Revivo, which opened a store in London in 2018, Peacebird, which made its debut at the New York Fashion Week in 2018; Bosideng which launched its capsule collections in October 2015; Ochirly which is known for its elegant and feminine dresses and everyday wear and Me & City which recently debuted in Shanghai.

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo