Children’s wear fair Pitti Bimbo will be held in Florence, Italy from January 11 to 13, 2022. The event will offer an extensive panorama of this highly diverse industry, with about 170 leading brands exhibiting, of which 81 will be coming from outside Italy. Among them, will be established and niche brands alike, providing a comprehensive international overview of children’s products, from essentials to sportswear, from directional fashion to everyday wear, from footwear to accessories. In parallel, several adult fashion labels will be presenting their children’s wear lines in their own stands at Pitti Uomo, which is being held simultaneously.
Pitti Bimbo’s exhibition area has been extended to include multiple pavilions, and the layout is different from the June session. The 100 per cent Bambino section will showcase leading and long-established children’s labels, offering a wide range of wardrobe choices for all ages, from babies to teenagers: luxury and tailored items, sportswear and urban wear. The Pitti Bimbo section is dedicated to avant-garde children’s wear and children’s lifestyle products, showcasing young, pioneering brands distinctive for their constant search for innovation, their materials and style.
Both visitor and exhibitor numbers will be up, compared to the last edition, thanks to targeted promotional initiatives to attract major international retailers as well as new, emerging e-tailers.