Chic will be held in China, March 16 to 18, 2016. It will occupy one lakh sq. mt. area and host about 1,200 exhibitors. Among these will be 700 Chinese exhibitors and 30 French exhibitors. The two other major pavilions will be those representing Germany and Turkey. Italian exhibitors will celebrate the second edition of La Moda Italiana, grouping together footwear and apparel. There will be segments on footwear and accessories, men's fashion, women's fashion, designers, fur and leather, children’s wear, casual wear and denim.
Among participating brands are Bleu Forêt, Derhy, Giorgio & Mario, Paul & Joe, Redskins, etc. Chic is not only a garment exhibition but bearing more functions to satisfy the demands of enterprises: channel extension, resource integration, market quotation checking, cross - border cooperation and exploration, international communication, trend release, capital connection.
The show aims at optimising the resources of department stores and shopping centers; mining e-business platforms, buyers and multi-brand stores. The March 2015 edition saw 1,25,000 visitors, of whom 44 per cent were agents and potential franchisees, and nearly 15 per cent were buyers from department stores and shopping malls. Independent multi-brand stores only accounted for one per cent of visitors.
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