Chic held in China from October 9 to 11, 2021 is one of the country’s most important platform for fashion and lifestyle. The latest edition welcomed over 20,000 trade visitors and almost 500 brands presented their collections from all fashion segments, from women’s wear to menswear and children’s wear to streetwear styles, fashionable accessories, shoes and bags.

There were comprehensive matchmaking events with industry giants such as Walmart, Shein etc. Thanks to the match making events manufacturers could make contact with more than a dozen exhibitors and find satisfying partners to match their business needs. Matchmaking promoted better integration of Chinese customized brands into the industrial chain. The flexibility of China´s garment manufacturing industry is growing visibly. Initially only some small factories showed flexibility. But now some 500 manufacturers fully implement flexible production lines, which was also reflected in the Chic exhibition.

As a trend hotspot for the Chinese sales market, Chic highlighted important developments, with particular focus on sustainability. Selected trade visitors were very well prepared and raised targeted questions, allowing for a very professional discussion and subsequent sincere business talks. Professional area planning and design maximized efficiency. Chic has poised itself as the place to be for the fashion business of the future.