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CCI, Chen Wen, HW Textiles present denim collection at China Fashion Week

Cotton Council International (CCI) partnered with Chen Wen and HW Textiles to launch a denim fashion collection at China Fashion Week. Chen Wen is a denim designer in China. HW Textiles is a Hong Kong-based denim fabric manufacturer, whose US cotton-rich denim fabrics are woven with cutting-edge innovative technologies which provide a soft hand-feel, warmth and numerous functional features.

The denim fashion show had three collections, including recycled fashion, innovative fashion and retro fashion, which interpreted fashionable, passionate and functional aspects of US cotton-rich denim fabrics. Through three different collections, this denim fashion show represented a grand gathering of fashion creativity and technological innovation while showcasing high quality and sustainable US cotton fiber. The runway show aims at making traditional denim more fashionable and functional by integrating technological innovations and designer creativity.

Cotton USA is dedicated to providing the entire supply chain with networking opportunities, ongoing education, and the latest research and technological innovations. This is a platform that not only promotes close collaboration between upstream manufacturers with fashion designers, but also showcases denim fashion that combines art, technology and innovation through the creativity of designers.

This is the second time that Cotton USA partnered with Chen Wen and the Cotton USA licensee to launch US cotton-rich denim fashion collections during China Fashion Week.

 

 
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