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Canopy’s Hot Button Report takes stock of environmental progress

"Canopy recently released the updated and expanded edition of the Hot Button Report, a ranking of 11 viscose and rayon producers that represent 70 per cent of global viscose production. The Hot Button Report is the first tool of its kind that enables fashion brands and retailers to assess producers’ impact on the world’s forests, as well as their leadership in forging solutions to eliminate endangered forest fibre from the rayon and viscose supply chain."

 

 

Canopys Hot Button

 

Canopy recently released the updated and expanded edition of the Hot Button Report, a ranking of 11 viscose and rayon producers that represent 70 per cent of global viscose production. The Hot Button Report is the first tool of its kind that enables fashion brands and retailers to assess producers’ impact on the world’s forests, as well as their leadership in forging solutions to eliminate endangered forest fibre from the rayon and viscose supply chain.

Highlights 2017

Hot Button

 

Two major producers, Birla Cellulose and Lenzing who make up 25 per cent of global supply, now have ‘light green shirt’ ranking. Three Chinese producers, Sateri, Sanyou and Fulida, are undergoing CanopyStyle Audits, and reports are anticipated to be made public in late Fall 2017. Two producers still sit with ‘’red shirts’’ and continue to be unresponsive. One new viscose producer, Enka, has recently joined the CanopyStyle initiative with the adoption and initiation of the audit. Three producers are starting to make progress on transparency by listing their pulp suppliers publicly on their website.

The ranking features five new criteria to incentivise continuous improvements and progress, aligned with CanopyStyle priorities on alternative fibres, conservation solutions and transparency. Completing the CanopyStyle Audit is a priority next step expected from all producers that have not yet started this independent verification process.

Nicole Rycroft, Executive Director and Founder, Canopy says, “We have seen remarkable progress with CanopyStyle over the past four years as a result of the collective action of our brands partners.” In upcoming year, CanopyStyle brands and designers are looking for additional leadership from their rayon and viscose suppliers. Initiating the CanopyStyle Audits, advocating for conservation, and advancing the development and production of next generation solutions are all key performance areas for producers striving to meet their customers’ expectations.

Outlook ahead

The 2017 edition of the Hot Button Report will be followed by the public release of several more CanopyStyle Audits of viscose producers as well as additional implementation tools for CanopyStyle brands. Canopy and our over 750 brand partners across all forest product sectors are committed to catalysing commercial scale production of next generation papers, packaging and fabrics and the kind of supply chain transformation that will see meaningful protection for the world’s ancient and endangered forests to the benefit of our global climate.

 
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