Italian powerhouse Candiani is offering a unique shopping experience while keeping attention on sustainability, craftsmanship, on-demand customization, proximity and Made in Italy.

The project consists of a complete microfactory that produces on-demand made-to-measure jeans. Customers can choose the denim they like best among a selection of eco-friendly Candiani Denim fabrics (including the 100 per cent degradable and compostable stretch fabric Coreva Denim), sustainable trims, sewing threads and labels, and finished with environmentally friendly treating machines and chemicals.

The project involves several Italian small and medium enterprises, all expert insiders in their sector focused on reducing their impact. Every consumer can choose among four fits for men and four for women. They can choose among rigid or stretch denim. The client can choose sewing threads, button, rivets, labels and also an inner label informing about color, composition of the fabric and similar aspects. The finished jeans is delivered in one week from the order. A selection of selvedge denims is also offered. Lighter weight fabrics may be offered for spring. The wastewater is totally clean because of the fabrics and technology used. The percentage ofwater recycled is almost near to 50 per cent. Three pieces of jeans are produced in a day and the ambition to reach about four or five jeans a day in the future.