"Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp., announced the opening of new Calvin Klein multi-brand lifestyle stores in Shanghai, China and Düsseldorf, Germany. Each store is a flagship and features the brand’s latest retail design concepts."
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp., announced the opening of new Calvin Klein multi-brand lifestyle stores in Shanghai, China and Düsseldorf, Germany. Each store is a flagship and features the brand’s latest retail design concepts.
The 6,000 square foot, two-story Shanghai store is located in Raffles City whereas store in Düsseldorf is located on Königsallee Boulevard and spans three floors and over 3,500 square feet. These stores offer most of Calvin Klein brands like CK Calvin Klein, CK JEANS, CK UNDERWEAR, CK SWIMWEAR and CK PERFORMANCE.
The new design concept for each of these retail locations communicates the brand’s minimal, modern aesthetic with a fresh addition of color and sumptuous materials to enhance the consumer experience. Vibrant cobalt blue curtains frame the entrance, while geometric-shaped lush rugs in soft pink set a luxurious tone and contribute an elegant counterpoint to the gray concrete. Digital technology is also utilized throughout the stores, offering consumers the opportunity to actively participate in a personalized shopping experience and engage with the products. Interactive video and denim fit guide walls allow consumers to browse items featured in the brand’s current campaign and make selections to try on in-store. In the Shanghai location, an interactive video table invites consumers to explore the brand on a deeper level via newspaper, magazine and online articles on the brand, key milestones, runway show videos and recent events, as well as the brand’s official social media platforms.
“Our new flagship stores in Shanghai and Düsseldorf represent Calvin Klein’s commitment to strong consumer experience, technological innovation, and unmatched brand equity for our global audience,” said Steve Shiffman, Chief Executive Officer, Calvin Klein, Inc. “As we continue to focus on expanding Calvin Klein’s global footprint, it is our objective to bring a best-in-class retail experience to key markets and shopping destinations around the world.”
Calvin Klein’s is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. Founded in 1968 by Calvin Klein is a leader in American. Global retail sales of Calvin Klein brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. Calvin Klein employs over 10,000 associates globally. Calvin Klein was acquired by PVH Corp. in 2003.