Calik Denim, based in Turkey, has launched an app developed to help designers connect the dots between fabric sourcing and fashion trends. Available to Calik Denim’s clients, the app provides designers a one-stop shop for matching denim fabrics with global trends. On the app, buyers and designers will find lists of the top fits for men and women from around the world, as well as image galleries based on color, finishing, fabrics and styling trends. Users can tap their favorite trends to see which fabrics from Calik Denim will give them a similar result. Additional features allow users to search for specific fabrics through a filter option and to request samples from their designated Calik Denim sales representative. Different washing recipes are also available on the app.

For Calik Denim, the app is an important step towards digitization. Responsible innovation is the number one priority for the brand, not only for products, but also for every aspect of its business including marketing. The denim community can expect more outside-the-box thinking from the mill as it continues to develop responsible innovative solutions. Calik Denim will continue to create concrete innovations, projects and technologies and the platforms required to share these innovations. It believes these investments are an essential means for consistent communication with its business partners.