The Export Promotion Council for Handicrafts (EPCH) with the support of Embassy of India in Denmark and office of Development Commissioner (Handicrafts) organised a Buyer-Seller Meet from November 19-20, 2018 in Copenhagen, Denmark. The council is the nodal agency for the promotion and development of handicrafts exports from India to various destinations of the world.
Matching Indian companies with their Scandinavian counterparts
The Buyer-Seller-Meet is a B2B exhibition for order booking for future sourcing of foreign buyers in Denmark. It was inaugurated Ajit Gupte, Ambassador of India in Denmark alongwith and OP Prahladka, Chairman, EPCH and Rakesh Kumar, Executive Director, PCH. It is being attended by 26 Indian exporters who are displaying a wide range of Indian handicrafts, home furnishings, floorings & textiles, Indian houseware & decoratives, fashion accessories shawls, scarves, bags, fashion garments and Christmas décor from PAN India basis.
The objective of this Buyer-Seller Meet is to match Indian companies with the Scandinavian companies interested in sourcing Indian handicrafts, home furnishings, floorings & textiles, houseware & decoratives, fashion accessories shawls, scarves, bags, fashion garments and Christmas décor, gifts, lifestyle products for the Scandinavian market thereby creating a ‘Brand Image” of Indian handicrafts amongst Scandinavian buyers.
Potential market for Indian handicrafts
The main exports markets for Indian handicrafts are USA followed by EU, Middle East and Far East. However, Scandinavian countries are emerging as a new potential destination for exports of handicrafts. Indian craftsmanship, ethnic designs and colors are unique and have no comparison with products from other countries. The range produced in India is very large and wide and the quality and price structure varies from high-end market to middle end market.
The Scandinavian countries are the potential markets for the Indian handicrafts. The exports of handicrafts from India are at US$ million 3573.49 in 2017-2018. The exports of India handicrafts to Denmark was of US$ 26.50 million during the 2016-17 which increased to USD 28.94 million during 2017-18 registering a growth of 9.19 per cent.
Rakesh Kumar, Executive Director-EPCH hoped that with the overwhelming response and buyers turn out at Buyer-seller-meet will further lead to a growth in Indo-Danish Trade relations in the year ahead.