As a part of its evolution under designer Riccardo Tisci, Burberry will start releasing limited edition of clothes and products every month, joining a growing number of rivals in the luxury sector trying to turn out collections more frequently to keep clients interested.
New items under the brand will be made available on the 17th of every month. The first release, which follows a similar one around Tisci's debut runway show last month, will feature unisex white T-shirts and sweatshirts with the brand's new monogram, available for 24 hours on a handful of social media channels like Instagram.
Burberry will still produce regular summer and winter catwalk collections and other pre-collections. The company, which is looking to reposition itself as an even more upmarket brand, also plans to create more targeted collections that would help it limit waste.
