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Thursday, 25 August 2022 13:24

Burberry launches Autumn/Winter Campaign

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Burberry has launched its Autumn/Winter 2022 campaign that captures the power of community.Highlighting the collection’s theme of belonging under the bright LA sun, the campaign uses bold images and film to harness the power of self-expression to forge togetherness.

Building upon the brand’s code of duality, the campaign studies different identities. It features elevated studio shots for the womenswear collection and candid outdoors shots for the menswear collection

Riccardo Tisci, Chief Creative Officer, Burberry reconnects with photography duo and friends of the brand Inez and Vinoodh to further explore his avant-garde approach to the house, whilst stylist LottaVolkova brings definition and a new perspective to the attitudes expressed throughout the collections.

Offering a playful twist on tradition in a reconstruction of heritage, the classic women’s trench is recreated as a voluminous strapless gown with signature details, whilst car coats are enlivened with chain-link elements. Across womenswear, waxed cotton coats and field jackets are presented alongside vintage-inspired floral lace corset tops in candy pink and red with matching pleated skirts, black leather bodysuits and skirts. The Lola bag also features in the campaign, celebrating the heritage of the brand and its founder Thomas Burberry.