Bangladesh Apparel Exchange (BAE), a private initiative to promote Bangladesh apparel industry is going to organise a workshop on how to develop an apparel brand. The day-long workshop “How to build your own apparel brand and directly address European and US Consumers” will be held on July 29 in Dhaka.
The objective of the workshop is to disseminate knowledge on how to develop the next growth strategy of Bangladesh’s apparel sector by putting up new designs to locally owned products and making them stand out as an international brand, which will facilitate a direct sale to Western consumers. Participants can gain insight on how global renowned brands are conceptualised and designed. It will also help create own brand and offer e-commerce opportunities.
Founder and chief executive officer of BAE Mostafiz Uddin says Bangladesh is the second largest exporter of clothing for global retailers such as Zara, H&M, Marks & Spencer, Gap and more. BAE has taken the initiative to share experience and advice for building a brand from purpose to product for entrepreneurs, fashion aspirants and everyone with a dream to build their own brad, said Mostafiz.
By creating brands, Bangladesh can increase profit margin by utilising the strength and intelligence of local business, which would impact Bangladesh’s economy largely. The workshop will help kick off next growth strategy by providing insight into designing own brand and selling it directly to western wholesalers and end consumers.
The overall export earnings was $34.83 billion, which is 1.68 per cent higher than $34.25 billion a year ago. Bangladesh should focus on high-end products to come out of the sluggish export growth, says Mostafiz the managing director of Denim Expert.
