Apex Brasil (Brazilian Agency of Promotion of Exports and Investments), ABEST (Brazilian Fashion Designers Association), ABIT (Brazilian Association of Textiles and Apparel) and Abicalcados (Brazilian Association of Footwear Industries) have collaborated to launch the Brasil Fashion Now project, which will be featured on the Blanc Fashion digital platform.

With an initial duration of six months, Brasil Fashion Now will be held via Fashion Label Brasil (Program of internationalization of value-added Brazilian fashion), Texbrasil (Brazilian Fashion Textile Industry Internationalization Program) and Brazilian Footwear, fashion export programs in partnership with Apex-Brasil.

It will introduce, facilitate and generate exports of Brazilian innovative and unique brands for international retailers, a model known as B2B (business to business). The project will appoint an exclusive space for Brazilian brands on the digital platform, which currently has more than 10k buyers from 60 registered countries.