The 501 jean recently completed 145 years since its launch on May 20, 1873 by Levi Strauss & Co. and J.W. Davis.
This milestone achievement was celebrated near São Paulo’s famous Sé Cathedral, at Casa De Francisca.
The 1920s palace set the mood for a midday party as Brazilian Levi’s brand ambassadors, from musicians to designers, along with media and other guests joined in the celebration.
The event also Jennifer Lopez’s crystal-studded Levi’s Superlow jeans from 2001, 501jeans from throughout the decades, including an 1890 pair worn by a cowboy, a 1940s 501 jean with torn knees and patches found near a mine in Colorado and the 501 jeans Steve Jobs wore when he introduced an early Apple computer in the 1980s
