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Thursday, 03 February 2022 14:05

Brands reschedule shows on rising COVID cases

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Rising COVID cases is compelling fashion brands to cancel, postpone or showcase their collections digitally. Italian fashion house Versace unveiled its men's collection digitally on February 02 in the form of a video. Versace has also decided to forego a co-ed fashion show this year to give a greater visibility to its menswear collection, which has taken a back seat in recent years.

Scheduled to showcase his collection at the New York Fashion on February 16, Tom Ford will also present it digitally at a later date. Other brands like Thom Browne have decided to postpone their show to another date outside the traditional fashion calendar. Instead of the New York Fashion Week, Thom Browne will showcase its Fall/Winter 2022-23 collection on the runway in New York on April 29.

On April 29, Emilio Pucci will unveil the first capsule collection of its new creative director, Camille Miceli, in Capri. Gucci will hold a co-ed fashion show in an unknown European destination on May 16, while Max Mara has scheduled its Cruise show for June 28 in Lisbon, Portugal.