Feedback Here

fbook  tweeter  linkin  google

Global contents also translated in
Chinese

BoF, Lyst Index releases Q3 hottest fashion brands, Demna Gvasalia tops list

"Balenciaga has become the hottest fashion brand beating Gucci. Latest research, indicates Demna Gvasalia-designed brand went up two notch to top the hottest brand ranking in the third quarter of 2017. Even after slipping one rank, Gucci continues to excel as the most consistent performer in the hottest brand ranking to date this year. Between July and September, the label launched Gucci Décor — an eclectic line of home furnishings and treatments — and announced its collaboration with Dapper Dan, driving brand searches across the e-commerce sites Lyst aggregates."

 

 

BoF Lyst Index releases Q3 hottest fashion brands Demna Gvasalia tops list

 

Balenciaga has become the hottest fashion brand beating Gucci. Latest research, indicates Demna Gvasalia-designed brand went up two notch to top the hottest brand ranking in the third quarter of 2017. Even after slipping one rank, Gucci continues to excel as the most consistent performer in the hottest brand ranking to date this year. Between July and September, the label launched Gucci Décor — an eclectic line of home furnishings and treatments — and announced its collaboration with Dapper Dan, driving brand searches across the e-commerce sites Lyst aggregates.

BoF Lyst Index releases Q3 hottest fashion brands Demna Gvasalia

 

The impressive ascent of Virgil Abloh’s Off-White, jumping 31 places is touted to be the biggest game changer. It has become the third-hottest fashion brand in the world in Q3, knocking Kanye West’s Yeezy, which ranked number two last quarter. Abloh is the brainchild of young fashion designers who have been vouching for streetwear through high-end production. While it has been eyeing its target audience, Millennial and Gen-Z consumers, carefully, by mixing high and low price points as well as disparate aesthetic and cultural influences, critics find fault in the brand’s referential nature. But the financial results have another story to tell.

In July, Off-White partnered with optical disruptor Warby Parker on a line of sunglasses, and in September Abloh paid sartorial homage to Princess Diana during the brand’s Spring/Summer 2018 show. However, the brand’s biggest driver by far was a collaboration with Nike, which saw Abloh reimagine 10 models from its archive including the Air Jordan 1, Air Max 90, Blazer, Hyperdunk and Air Force 1.

Streetwear gets a boost

Bain & Company opines, as Gen-Z consumers’ share of wallet grows, streetwear has helped boost global sales of personal luxury goods by 5 per cent to an estimated total of €263 billion ($309 billion) in 2017. Indeed, digital natives that have grown up in an era of hype-culture and product drops are the perfect conduits to build buzz online. This quarter, four of the five new entrants to the Lyst Index — Off-White, Stone Island, Moncler and Raf Simons — are in the streetwear sweet spot, making an appearance in top 10 for the first time. Casual-wear brand Stone Island jumped 33 places this quarter, thanks to leaked details on its upcoming collaboration with Supreme, and the impact of Canadian rapper Drake’s decision to exclusively wear Stone Island on stage during his ongoing world tour. Similarly, searches for Moncler spiked after British rapper Skepta was photographed wearing the brand's upcoming collaboration with Craig Green.

Looking at the streetwear wave, Raf Simons, who in June won both the best women’s wear and menswear designer CFDA awards for his work at Calvin Klein, launched ‘duct tape belt’ priced at £281 (about $372) in August. The Belgian designer is regarded a streetwear inspiration by a number of influential rap artists, including Travis Scott, Frank Ocean and A$AP Rocky — in July, A$AP Rocky released a single entitled ‘RAF’ in tribute, contributing to a 34 per cent spike in Raf Simons search enquiries this quarter.

Top 10 products

The ranking continues to be dominated by womenswear and is made up of the similar category mix as in Q2. Footwear continues to be the strongest category with five different pairs of shoes featured on the list, including, in fifth place, the Gucci Bloom sliders which topped last quarter’s product ranking (and were the only re-entrant).

 
LATEST TOP NEWS
 
MOST POPULAR NEWS