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Beyond Denim Trend Forecast AW 2018

Beyond Denim, a part of Intertextile Shanghai Apparel Fabric had an elaborate display of trend forecast section for denims dedicated this time, for Autumn Winter 2018. The trends were divided into three broad themes of Azure-relating with genesis of indigo blue, New Age-a contemporary high tech interpretation of denim and Cultural-a mix of cultural lineage of past and present…

In today’s digital and tech-enhanced world we are searching for tactile and immersive discoveries in our day lives. The Autumn/Winter 2018 season engages the senses creating a 3-D experience through a unique cube design perspective. This season there is a spectrum of visual trends to explore. In Azure, Denim returns to its authentic roots while looking to new sustainable practices in the process. Innovation and technological advances are at the forefront in new age, set against a cityscape backdrop, and a colorful explosion of craftsmanship is displayed in cultural. Look up and look down in order to discover all of the sensorial details that denim has to offer

AZURE

Authentic + Sustainable

Authenticity is at the core of denim's rich hi story. A myriad of washes and dyes are being explored through tradition al techniques, showcasing a long history of established craftsmanship. State-of-the-art ecological and sustainable washes and technology in finishing are the focus of the season.

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NEW AGE

Modern + Technical Innovation

A contemporary and chic city aesthetic define the new age look. For a lifestyle that is constantly on the go, function and comfort are important, with high-tech innovation in new fiber blends and performance capabilities. Protective elements with thermal properties and stretch enhancement give new life to denim.

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Street Metal

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CULTURAL

Culture + Craft

Hybrid collaboration’s and interconnectivity create a new cross pollination kaleidoscope of the past and the present. We are influenced by a patchwork of diversity that combine into a contemporary, multicultural lifestyle filled with color and wonder. Embroideries, appliques and innovative silhouettes and prints define this textured and layered style.

Cultural New

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