With Covid-19 emergency, the difficulties faced by the industry, with numerous cancelled shows, Berlin is hosting a new project, 202030-The Berlin Fashion Summit. This is a digital collective content format meant to create and encourage future fashion systems.

The event envisages international and local experts and innovators from fashion, science, business, education, politics, art and tech and consists of two parts: The Pop Up Think Tank (January 7-14) and the Summit (January 21-24). The latter will happen within the upcoming (digital version of) Berlin Fashion Week happening on January 18-24, 2021.

The initiative is designed to become an interdisciplinary platform, which enables avant-garde creative and critical grassroots protagonists to meet industry stakeholders to work together. As per Max Gilgenmann, of studio MM04, a Berlin-based creative strategy consultancy and co-organizer of the project together with Sqetch, an innovation agency and IT company, and the Beneficial Design Institute, a design research and development institute for sustainable and circular products with a focus on fashion and textiles, “We see the challenge in finding solutions for the needs of diverse fashion industries, consumer cultures, innovation-driven sustainability and the tech movement. Thus, knowledge exchange, translation and collaboration between stakeholders is key.”