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Berlin Fashion Week 2018 trade shows launch new initiatives

Trade shows in Berlin Fashion Week 2018 are emerging as the drivers of change, repositioning and reviewing their concepts to adapt to the ever changing fashion industry. Premium has been boosting its exhibitors for months to fully exploit their brand power for its upcoming edition, taking place from January 15-17, 2019.

Panorama, which launched its own online magazine last year, wants to have a more visitor-friendly setting and a broader view into the fashion world, using its Fashiontech conference to stand out from the crowd.

Meanwhile, Messe Frankfurt has brought together its eco-fashion formats under one roof and will be launching its Neonyt concept at Kraftwerk on Köpenicker Straße, where Fashiontech will also take place, during the next edition of the German capital's Mercedes Benz Fashion Week.

Berliner Salon and Vogue Salon have also changed their location. Now in their ninth season, the Fall/Winter 2019/20 collections will be presented for the first time in the St. Elisabeth Church in Mitte.More than 3,000 brands and even more collections will be showcased to buyers in the capital over the four-day period.

With 1,000 brands and around 1,800 Fall/Winter 2019/20 collections, Premium will be debuting its new format at Gleisdreieck over 24,000 square metres of show space.