Better Cotton Initiative (BCI), a not-for-profit organization, has launched new chain of custody advisory group. Purpose of the advisory group is to provide advice on the development of Better Cotton Chain of Custody, the key framework that connects demand with supply of Better Cotton and helps to incentivize cotton farmers to adopt sustainable practices.

Consisting of BCI members and non-members, the advisory group will ensure any new chain of custody developments is commercially relevant, feasible and attractive to BCI’s multi-stakeholder membership. Chain of custody advisory group members consists of retailers and brands which includes: Karen Perry (John Lewis & Partners); Ethan Barr (Target); Syed Rizwan Vajahat (IKEA); and German Garcia (Inditex).

For suppliers, manufacturers and traders board includes: Philippe Saner (Paul Reinhart AG); Besim Ozek (Bossa Sanayi ve Ticaret Isletmeleri TAS); and Fawzia Yasmeen (Pahartali Textile and Hosiery Mills). Further producer organisation includes Todd Straley (Quarterway Cotton Growers).

Civil society includes Melissa Ho & Anis Ragland (WWF), while non-members include: Aminah Ang (RSPO) and Chuck Rogers (Bureau Veritas Consumer Product Services).