Orders from brands and retailers are coming to Bangladesh following the reopening of European economies and the US and it would help Bangladesh's apparel industry recover from the pandemic fallout.

In the meanwhile apparel exporters in Bangladesh are shifting their focus more toward value-added, high-end apparel items like technical apparel as their demand is high in the global market. So they are pursuing a higher growth vision, diversifying textile material from cotton to non-cotton to make their business sustainable amid the fierce competition in the global market. In other words there is a shift from quantity to quality, from volume to value.

The country has invited foreign investment in Bangladesh’s non-cotton textile industry such as the production of manmade fiber-based apparel which will create a demand for artificial fibers and other raw materials in the local market.

Reputed brands and consumers are leaning toward manmade and recycled fiber to achieve sustainability. Buyers are choosing the fabric as a substitute to cotton fiber for sustainability and environmental issues. In keeping with sustainability many well-known brands may stop buying apparels produced from non-recyclable material. Imports of polyester staple fiber by spinners in Bangladesh went up 3.4 per cent in 2020 even amid the pandemic from the previous year.