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Bangladesh Denim Expo highlights the need to adopt comprehensive strategies

Bangladesh Denim Expo was held from November 7 to 8, 2018. More than 5,540 visitors and buyers from 55 countries attended. A total of 64 exhibitors from across the globe including Germany, US, Turkey, Italy, Singapore, Spain, Pakistan, Japan, San Marino, China and India took part to display their latest products and services.

Different seminars and panel discussions were organized on the sidelines of the expo where speakers laid emphasis on the most recent developments in eco-friendly and sustainable finishing technologies, and energy-efficient ways of operations. The expo also focused on the progress that has been made in Bangladesh regarding safe working conditions and sustainability practices of the readymade garment industry.

A major takeaway from the expo was that the country’s denim makers need to adopt a comprehensive strategy to compete with the fast-moving fashion trends in the global market. Under the strategy, denim producers will have to go in for high-end products from the existing basic ones and ensure delivery to buyers within the shortest possible time.

A leading global buyer has already introduced a new type of order–speed order–in Bangladesh as part of reducing the lead time, from 90 days to 45 days. The theme of the expo was simplicity. In the world of denim, simplicity is now the ultimate sophistication.

 

 
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