Autumn Fair is set to return to the NEC Birmingham from 7-10 September 2025, offering retailers a crucial opportunity to refresh their product ranges ahead of the peak shopping season. Following a 34 per cent surge in new, high-calibre buyers last year, this year’s show expands by 10 per cent in floor space and is already 85 per cent sold out. Over 800 brands will showcase must-have products across three key sectors: Home, Gift, and Fashion.
Longstanding exhibitors highlight Autumn Fair’s impact on their businesses. Tara Carlile-Swift, Founder of Freckleface, said the show has been vital in growing their home fragrance brand. Craig Wensley and Steve Manser of DCUK noted that attending boosts visibility among key buyers, distributors, and media. James Mace from The Art File credited the fair with helping the greeting card company secure its first international distributor early in its journey.
Nick Ronald of Casa Verde called trade fairs the ‘lifeblood’ of the industry, enabling face-to-face engagement with thousands of trade customers. Meanwhile, greetings card brand Ohh Deer will exhibit at Autumn Fair for the first time, building on success at Spring Fair.
Autumn Fair remains the go-to destination for independent retailers, particularly those seeking suppliers offering flexible minimums and fast turnarounds ahead of the busy year-end season. Jackson Szabo, Portfolio Director of Autumn Fair, said the show continues to evolve to meet the needs of the retail community, providing inspiration with original, high-quality products.
The 2025 Autumn Fair promises to deliver unmatched sourcing opportunities as the industry gears up for its busiest sales period.
