"With denim becoming the hottest selling product, brands like Levi’s and Madewell reported strong sales in the past quarter. Proving its sustainability over time, the global denim jeans market is predicted to reach $57.6bn by 2023. Edited, the most strategic tool for retail teams worldwide, uses AI and data to future retail trends. This price and discount over time tool helps brands to smarten up their denim assortment by understanding pricing trajectory across time, spotting the ramping up of cooling off of denim trends and anaylsing discount periods over time to detect the health of your category vs. competitors."

With denim becoming the hottest selling product, brands like Levi’s and Madewell reported strong sales in the past quarter. Proving its sustainability over time, the global denim jeans market is predicted to reach $57.6bn by 2023. Edited, the most strategic tool for retail teams worldwide, uses AI and data to future retail trends. This price and discount over time tool helps brands to smarten up their denim assortment by understanding pricing trajectory across time, spotting the ramping up of cooling off of denim trends and anaylsing discount periods over time to detect the health of your category vs. competitors.

Evaluating price shifts on a monthly basis

Using Edited’s price over time analysis, brands can evaluate the price average price shifts in the US market on a monthly basis. They can also compare the actual price of the product at that time for H&M and Zara and notice how their pricing strategy shifts throughout the year. On average, H&M jeans are priced lower and remain consistent. Zara’s are more expensive, yet drop to meet H&M prices at distinct sale periods.

Different prices for different fashions styles

There are many other factors that determine the pricing strategies of brands. One big factor is difference between core and fashion styles. For instance, hi-end retailers have different pricing strategies for skinny jeans and chic high-rise culottes. Tracking the price consistency of these jean styles will brands drive margins for core items as well as justify the rising or declining of trends. When a trend is starting to boom or die out. Despite low demand, some brands still focus on skinny jeans. They are creating evergreen skinny jeans in core colors that are always replenished and available at a consistent price since the past two years.

AI to reduce human intervention, lead times

Analysing the pricing strategy of these jeans over time is important to understand how mature a trend is. Brands can eliminate manual work through the adoption of AI into their processes. They will realise that the prices for these fashion-forward items start to rise as a trend becomes popular and retailers start to capitalise. AI would enable brands to spot these spikes and invest accordingly reduce their lead times. For instance, prices for denim boilersuits, which currently dominate the mass, are fluctuating and have been on a rise since April 2019.

Seasonal price fluctuations

As noted by Edited, seasonality plays a huge part in determining the price of a trend-led product. White or neutral denims are priced on the higher side. Prices also fluctuate according to the season. While they are at higher prices during the summer, their prices decline as soon as the temperature drops. Prices are flattening for corduroy as retailers prefer lighter fabrics for their summer ranges. Analysing these pricing peaks and troughs can help brands delivering the right products at the right time.

Measuring discount health

Edited’s discount over time tool measures the discounts given by brands on their product categories and compares it YoY. Denim shorts, for example, experience their deepest discounts in January for both the UK and US. On comparing the discounts given on prices for denim shorts in January 2019 vs 2018, brands can notice that the UK market deepened its discount level by 12 per cent YoY while the US increased by 5.2 per cent.

Gokaldas Exports reported net sales of Rs 330.05 crore in its fourth quarter ending March 31, 2019 as compared to Rs 275.58 crore during quarter ended December 31, 2018. The company posted net profit of Rs.11.32 crore for the same period ended as against Rs 8.69 crore for the period ended December 31, 2018. The company reported EPS of Rs.2.50 for the period as compared to Rs.2 for the period ended December 31, 2018.

The company reported net sales of Rs. 1,196.19 crore during the 12 months period ended March 31, 2019 as compared to Rs.1078.85 crore during the 12 months period ended March 31, 2018. It posted net profit of Rs.25.57 crore for the 12 months period as against net loss of Rs. (31) crore posted the previous year. Its EPS for the period was reported at Rs.5.92 as compared to Rs.8.87 reported for the previous year.

US President Donald Trump in his recent proclamation terminated Turkey as a beneficiary nation under Generalised System of Preferences (GSP). Largest and oldest US trade preference programme, GSP is designed to promote economic development by allowing duty-free entry for thousands of products from designated beneficiary countries. The termination of Turkey, a NATO ally, became effective from May 17, 2019. Trump also removed the exemption for Turkey from application of the safeguard measures on CSPV products and large residential washers is removed.

The United States had designated Turkey as a GSP beneficiary developing country in 1975. This had helped the country achieve a higher level of economic development including an increase in its Gross National Income (GNI) per capita, decline in poverty rates and export diversification. The GSP program allows certain products to enter the United States duty-free if beneficiary developing countries meet the eligibility criteria established by the Congress. GSP criteria include, among others, respecting arbitral awards in favor of United States citizens or corporations, combating child labor, respecting internationally recognized worker rights, providing adequate and effective intellectual property protection, and providing the US with equitable and reasonable market access. Countries can also be graduated from the GSP program depending on factors related to economic development.

The absence of a strong fabric base is hampering exporters in Sri Lanka from manufacturing a large volume of apparels for export to the EU under GSP Plus due to their inability to meet the country of origin rules.

In 2018, Sri Lanka exported apparels to EU at a year-on-year growth of 3.9 per cent, whereas it was a much impressive 5.7 per cent to the US. Sri Lanka, together with Indonesia, has submitted a joint application to EU seeking permission to use fabrics from Indonesia to make apparels in Sri Lanka. Similarly, the country is talking to South Korea as well to buy fabrics from them.

The EU is Sri Lanka’s second largest trading partner, next to India. With GSP Plus, Sri Lanka’s exports to the EU have increased 18 per cent. Sri Lanka’s apparel exports account for 60 per cent of the country’s exports to the EU. In June 2017 the country regained GSP Plus from the EU. The facility was reinstated following Sri Lanka’s positive steps towards restoring human rights in the country. It took one-and-a-half months for the ratification of the agreement with the EU for the market expansion to commence in earnest. The expansion fructified in the month of July. From July 2017 Sri Lanka’s export figures grew 10.34 per cent year-on-year.

The global textile staples market is growing at 4.9 per cent. It is majorly driven by growing application of technical textiles in large sectors such as construction and automotives. In emerging countries, rising disposable income is significantly boosting market growth. China and India are making significant contributions to the market. North America is in the second spot and accounts for a sizeable share of the market.

Based on natural fiber textile staples, cotton is accounting for the largest share of the market. Retailers are labeling their products as being environmentally friendly to gain a competitive advantage in the market. Polyester is the most preferred type of synthetic fiber for textile staples.

In developed regions such as North America and Europe, manufacturers of textiles are shifting their focus from commodity goods to value-added products. Therefore manufacturing of generic textile products as compared to niche technical textile products is expected to slow down in the near future. Key players in the market are laying emphases on R&D activities to enhance wearability of e-textiles and fabrics that enable digital constituents and electronics to be embedded in them. Indorama, Reliance and Woolmark are some of the leading companies operating in the global textile staples market.

Prym Group, one of the major suppliers of fasteners and accessories to apparel and textile sector, unveiled two new eco-friendly snap fasteners, namely ecoWhite and ecoGreen, at the recently concluded Performance Days Exhibition in Munich. These snaps are the first eco-friendly alternatives available to different market segments of the apparel and textile industry including activewear, kidswear and babieswear.

Prym Fashion’s ecoWhite snaps are made from recycled plastic bottles without any use of crude oil or any associated processing. One recycled plastic bottle can produce 13 snaps. The ecoGreen snaps, on the other hand, are made from plant-based renewable resources, such as potato starch and help reducing fossil resources as well as greenhouse emissions.

Prym Group will also soon launch ecoBlue plastic snaps made from recycled ocean plastic.

Lenzing will use blockchain technology to support its Tencel branded fiber business. This will ensure complete transparency and traceability for brands and consumers of Lenzing’s fibers in the finished garment. The supply chain transparency from wood to garment and home textiles will enable all customers and partners to identify Tencel fibers and the respective wood source in each production and distribution step. Thanks to a QR code on the final garment, consumers will be able to detect the origin of the clothes they intend to buy. Lenzing has joined the platform of the Hong Kong based technology company Textile Genesis to accomplish this ambition.

Lenzing is the world market leader in specialty fibers made from wood. With Ecovero branded fibers Lenzing was the frontrunner in physical traceability and is now entering the age of digital traceability. This milestone in transparency is a further strong commitment to sustainability. Together with Textile Genesis, the company aims at creating an unmatched level of transparency for brands and consumers. With this step Lenzing will further help to green up the textile industry. Lenzing will carry out several pilot tests over the next few months involving partners along the entire value chain. Lenzing expects the platform to be fully operational as of 2020.

Indorama Ventures has formed a new business unit within the IVL Fibers division named the Indorama Mobility Group. The new unit will pursue a growth path that is intertwined with the exciting development of the mobility industry. Indorama Mobility Group will comprise three business segments, namely tire, automotive safety and functional materials. The group collectively owns decades of industry knowledge, experience and brand equity and this creates a unique portfolio of fiber, yarn, single-end cord and fabric based on polyester, polyamide, rayon, aramid hybrid and PEN, emerging as an integrated global business unit. Indorama Mobility’s target markets are tire reinforcement, airbags, seatbelts, mechanical rubber goods, sewing threads, fabrics, ropes and cordage, automotive interior, home textiles and composites where it has built strong positions over the years.

This intra-group businesses merger creates a truly global presence and accelerates business growth through cross proliferation of product lines, expanded customer partnership and a global manufacturing footprint. Its structure is aligned to provide functional leadership, driving market focus through the dedicated commercial organization of the three business segments, accelerating technology and product innovations through centralized R&D and benchmarking best practices across sites to deliver a new level of manufacturing excellence. Supporting these new initiatives is a geographically and culturally diversified workforce located worldwide.

India’s apparel exports to the UAE declined by 33 per cent from April 2018 to February 2019.

Indian exporters were using the UAE as a gateway for apparel shipment to the Middle Eastern countries, Africa and Europe. However, the UAE levied an import tax a few months ago on all merchandised products, including apparels, to restrict trading activity and encourage local manufacturing. This led to the decline in exports. As a matter of practice, exporters were shipping their consignments to the UAE for repackaging and distributing to neighboring countries. The changing consumer shopping pattern and the recession are impacting the retail business in the UAE, pushing buyers to cut their import orders. The UAE contributes 20.14 per cent in overall Indian apparel export value. The UAE’s overall textile and apparel imports have been declining for three years. The five per cent VAT as well as an increase in fuel and electricity prices following the crash of oil prices in the international market has hit the country negatively.

Meanwhile India’s direct apparel exports to African countries have improved. Since individual countries in Africa have developed their own strong banking systems, importers in African countries have started approaching Indian apparel exporters directly.

Indian exporters feel the trade war between the US and China will increase their share in the US market. The segments that have increased opportunities for Indian exporters include silk, wool, cotton, other vegetable fibers, manmade filaments, manmade stable fibers, floor coverings, non-woven cordage, special woven fabrics, knitted fabrics and coated and industrial fabrics.

The US has imposed an additional tariff of 25 per cent on China. Of the 200 billion dollars of imports from China into the US, textile items comprise just 3.9 billion dollars of the value, but it still provides enough scope to exporters from India. Of these textile products, cotton textiles account for the largest number of tariff lines. In terms of value, the most imported products belong to floor coverings, non-woven cordage and manmade filaments. However, the additional tariff hike does not include garments and made-ups which won’t have an advantage like the other segments.

However, while some countries will see a surge in their exports, negative global effects are likely to dominate because of the unavoidable impact that trade disputes will have on the still fragile global economy. The economic downturn will have an important effect on developing countries. US-China bilateral trade will decline and be replaced by trade originating in other countries.