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Chinese fashion fair in September
Chic will be held in China, September 25 to 27, 2019.
This will give insights into the latest developments and trends in the Chinese fashion market, from retail concepts to technological novelties to progressive design trends. Some of the segments are designer brands, accessories, women’s wear, men’s wear, street wear, bespoke, bags and shoes, children’s wear, leather, fur, technological innovations and knits. Individual international exhibitors will present their collections to Chinese professional buyers and make the relevant business contacts for entering the Chinese fashion market. Chic provides a holistic promotion for business deals, product release, trend forecasting, and industrial analysis. Special marketing activities accurately connect exhibitors and Chinese market players.
China is focusing on domestic consumption, long-term and reliable growth. Fashion consumers are hungry for premium brands and individual accessories. Sales of premium brands are showing significant growth. The young generation is a strong economic driving force. Their preferences and consumption patterns are now differentiated into more and more specific clusters. The growing Chinese middle class is hungry for individual expression through fashion and accessories. Consumers are increasingly willing to trade up for quality products. Disposable income rose by eight per cent in 2018. Until 2025 China will probably account for 41 per cent of global luxury consumption. Fashion, accessories, cosmetics and jewelry are especially in demand.
Chinese e-commerce to grow 27 per cent this year
China’s retail e-commerce sales are set to grow by 27 per cent in 2019, says market research firm eMarketer. These days, retail growth in China is occurring online and on mobile. Chinese consumers are purchasing goods online, even some big-ticket luxury products. With the newest technologies like augmented reality and virtual reality and data analytics tools in place, e-commerce companies are providing advanced retail solutions to completely alter the way that luxury, fashion, and beauty retailers serve customers.
Prada has formed a partnership with JD.com and Secoo, a specialty luxury e-tailer. Burberry has been operating on Alibaba’s Tmall marketplace for over five years now. A handful of high-end beauty brands from Estee Lauder, Lancôme, La Mer to Givenchy Beauty are benefiting from Alibaba’s retail solutions to spur sales in China, while Chanel Beauty will launch an official flagship store with Tmall.
Another significant retail trend booming in China is the convergence of e-commerce and social media. For the luxury and fashion industries that traditionally places an emphasis on content marketing. But a majority of the purchases will still be made in brick-and-mortar in the foreseeable future. So an omnichannel strategy augmented by technology is essential, especially in China.
Bangladesh leather exports earnings fall six per cent
Bangladesh’s earnings from leather exports fell 6.06 per cent this fiscal year. This comprises leather, leather goods and leather footwear, Of the total earnings from the leather sector, earnings from leather products were down by 26.58 per cent. Earnings from processed leather exports declined 10 per cent against the same period a year ago. However, exports earning from leather footwear posted a 7.48 per cent growth.
The leather sector is Bangladesh’s second largest earner of foreign currency after the readymade garment sector. The sector is not yet seen as compliant and environment-friendly and that is holding back foreign buyers. Plans for a central effluent treatment plant are yet to be executed. The Leather Working Group (LWG) certification, which makes it easier to sell goods to global buyers, is hard to obtain due to the absence of a fully operational central effluent treatment plant. Lack of proper compliance, especially in environmental issues, means that Bangladeshi manufacturers are not getting the certificate from the LWG, which assesses environmental compliance and performance capabilities of leather manufacturers. As a result, export earnings from the sector saw a downtrend. Also, consumers are shifting to non-leather shoes — another reason for the fall in earnings of overall exports from the leather sector.
UCB’s new Spring/Summer collection adorns the July edition cover of Rolling Stone India
"United Colors of Benetton (UCB) recently unveiled the July edition of Rolling Stone India at Select Citywalk in Delhi. The cover features Indian comedian, singer, songwriter and YouTube sensation Bhuvan Bam on the cover in a complete Benetton look from the brand’s eclectic Spring Summer 2019 collection. The magazine was unveiled by Ram along with Sundeep Chugh, CEO and MD, Benetton India."
United Colors of Benetton (UCB) recently unveiled the July edition of Rolling Stone India at Select Citywalk in Delhi. The cover features Indian comedian, singer, songwriter and YouTube sensation Bhuvan Bam on the cover in a complete Benetton look from the brand’s eclectic Spring Summer 2019 collection. The magazine was unveiled by Ram along with Sundeep Chugh, CEO and MD, Benetton India.
The Spring Summer’19 collection of the brand encapsulates the essence of Italian fashion with contemporary prints, dynamic denim themes and fun soft floral prints. The collection offers a variety of classic designs in floral, stripes, quirky tees and bold prints in an array of colors and high quality fabric. This season’s collection is all about mixing up colors and prints, with pastels making a rich recurrent story and warm shades that are reminiscent of the autumn gone by. The Spring Summer’19 collection encapsulates the essence of Italian fashion with contemporary prints, dynamic denim themes and fun soft floral prints.
The Color Palate: This summer, pantone being the seasonal inspiration of 2019, the brand offers a wide range in
pantone hues. The collections key color palate focuses on pastel shades and a mix of colorful prints in warm color harmonies, material and product application across men’s, women wear.
Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of about 5,000 stores. A responsible group that plans for the future and lives in the present – with a watchful eye to the environment, to human dignity, and to a society in transformation – the Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands.
Sundeep Chugh, CEO & MD, Benetton India said “Benetton has a long history with art. We love to infuse art of any form into fashion and create a collection that is young and positive. Benetton and Rolling Stone have been partners since a long time and we are happy to have a popular youth icon like Bhuvan Bam sport our SS19 collection for India’s leading music magazine.” Styled in Benetton’s vibrant Spring Summer collection, Bam said. “The magazine is known for shaping music and pop culture vibes across the globe and in India and I’m delighted to be featured in the magazine that I have read during my teen years. Benetton feels like a perfect brand to be spotted in for all the work it has done to empower art, culture and music. I have always admired Benetton for their color plays and unique fashion statements. Our cover shoot styled in the new Spring-Summer collection was absolutely fun and I loved tropical summer looks that I was styled in.”
United Colors of Benetton’s commitment to social issues has always been a central feature of the brand that, through its communications campaigns and collaborations with leading non-profit organisations, makes the public reflect on social issues of universal relevance.
UK brand Arcadia fights for market share
Arcadia’s share of the UK women’s wear market is forecast to fall to 4.9 per cent in 2019, a decline of 1.4 percentage points since 2016. The brand mainly targets shoppers over 35. It is known for its brands Topshop and Miss Selfridge. Neither Miss Selfridge nor Topshop stocks clothes over a UK size 18. Both use only slim mannequins and models in store and in their campaigns. Extending their sizing to widen their appeal and projecting a more positive attitude towards body image will help. Arcadia has also fallen behind in celebrity endorsements. The Kate Moss range for Topshop was the height of cool more than a decade ago, and Dorothy Perkins’ exclusive Kardashian Kollection enabled it to tap into a new customer base back in 2012; however these partnerships have taken a backseat in recent years. Investing in bolder marketing, which highlights each brand’s personality, as well as fully using social media to better connect with shoppers, will be essential for Arcadia to remain relevant. Though Arcadia’s brands have released small sustainable ranges, such as Topshop’s vegan footwear collection and Miss Selfridge’s eco denim range, the minimal options within these propositions have limited their impact.
The highly saturated fashion market means it is crucial that retailers invest heavily in marketing to capture shoppers’ attention and drive top of the mind appeal.
India: Textile industry hails new budget proposals
The Indian textile industry has hailed the Budget proposals for 2019-20. As the Cotton Textiles Export Promotion Council (Texprocil) notes, the budget will bring down the cost of transport, especially for bulk products such as raw cotton. While the Confederation of Indian Textile Industry believes that the increase in allocation for development of handloom, handicraft, wool, silk, jute and power loom sectors and additional funds for skilling will benefit the industry.
P Nataraj, Chairman of Southern India Mills’ Association appreciated the announcement of “One Nation One Grid” power sector tariff and structural reforms, which according to him, will be a boon to the textile industry. The increase in the annual turnover threshold limit from Rs 250 crore to Rs 400 crore for Corporate Tax of 25 per cent will benefit several textile mills.
A Sakthivel, Vice-Chairman, The Apparel Export Promotion Council points out that the budget focuses on developing the Indian economy to a $ 3 trillion economy this year. It gives importance to infrastructure development and encourages Foreign Direct Investment. However, some of the demands of the textile industry have not been met.
Tirupur Exporters’ Association President Raja Shanmugham calls it generic budget with no specific announcement for the textile sector. He informs that the pending amount for ROSL scheme for Tirupur alone is likely to be Rs 300 crore. Further the extension of 25 per cent Corporate Tax for companies that have up to Rs 400 crore annual turnover is not available for proprietor firms.
Mayer launches new machines
Mayer’s new MJ 3.2 E is an electronic single jersey machine that specialises in the production of mesh and body mapping structures. The OVJA 1.1 EETT’s sports focus is on the manufacture of shoe upper fabrics and sports outerwear. It combines double electronics and bidirectional transfer selection and can knit an almost infinite variety of patterns, including hole structures. It can also knit multi-colored spacer fabrics. The OVJA 2.4 EM makes a special contribution toward optimal post-sport regeneration. This new member of the OVJA family is the most productive machine for the manufacture of mattress cover fabrics.
An established machine with new features is the Spinit 3.0 E. The fact that the Spinit 3.0 E now also processes polyester, is capable of a higher working speed and is linked to the knitlink digital platform makes the spinning and knitting machine an even more attractive proposition.
In contrast to a conventional circular knitting machine that uses latch needles, the Weftnit, inspired by weft knitting, uses bearded needles. That has advantages in stitch formation, which for one is much more gentle than when latch needles are used. For another, the stitch structure is finer than that of a conventional circular knitting machine with the same gauge. In addition, the bearded needle technology increases the machine’s production speed.
GSP loss may hurt Sri Lanka
The EU and the US may withdraw GSP Plus concessions for Sri Lanka. If this happens, it will automatically reduce the country’s export earnings and the competitiveness of its products in EU markets vis-à-vis several Asian countries enjoying such concessions. If the US too withdraws its GSP concessions, it will be a double whammy for Sri Lanka. About 57 per cent of Sri Lanka’s total exports go to these two markets. Apparels are Sri Lanka’s biggest exports to the EU. Almost 90 per cent of Sri Lankan exports to the EU are exported under GSP Plus or with zero duty. The GSP Plus scheme encourages increased value addition within Sri Lanka and thereby promotes backward integration, resulting in the setting up of new industries, and creating new employment opportunities in the country. Sri Lankan exporters can also exploit the potential for agro-based processed food exports in collaboration with European companies through joint ventures and transfer of technology. Small and medium enterprises can be encouraged to work more effectively and be part of the value chains of larger companies. However, the GSP Plus utilization rate is still relatively low in Sri Lanka. It was only 55 per cent in 2017. In clothing, it was 43 per cent.
EU signs deals with Mercosur and Vietnam
The EU has signed trade agreements with Mercosur and Vietnam. Mercosur is a bloc comprising Argentina, Brazil, Paraguay and Uruguay. The agreement is expected to give European companies an important head start in a market with an enormous economic potential. It will remove the majority of tariffs on EU exports to the countries—which will spell an opportunity for textiles, too. For clothing and footwear, the agreement will see 35 per cent tariffs eliminated, and the 26 per cent tariff on knitted fabrics will also be removed. This will help boost exports of EU products that have so far been facing high and sometimes prohibitive tariffs. Through this trade pact, Mercosur countries have decided to open up their markets to the EU. This is the largest trade agreement the EU has ever concluded.
The free trade agreement with Vietnam is the most ambitious free trade deal between the EU and an emerging economy to date. The deal is set to strengthen trade relations between the EU, and not just Vietnam, but the entire Asean region, which also comprises Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei Darussalam, Vietnam, Laos, Myanmar, and Cambodia. The EU is aiming at closer trade and investment relations between the two regions.
Countries repress garment workers
Garment workers in many countries are being exploited, says the International Trade Union Confederation. In many countries, including Bangladesh, Cambodia and Indonesia, union-busting measures are frequent and workers attempting to form a union are systematically dismissed. Conditions in the Asia-Pacific have deteriorated more than any other region with an increase in violence, violent attacks on workers, and criminalisation of the right to strike. In Colombia 34 workers were murdered in 2018.
The condition workers in Bangladesh are among the worst in the world. They are exposed to mass dismissals, arrests, violence and state repression against peaceful protests. In the garments sector, strikes are often met with extreme brutality by police forces.
Even in Europe 50 per cent countries now exclude groups of workers from the law, up from 20 per cent in 2018. A shocking 85 per cent of countries violate the right to strike while 80 per cent of them deny some or all workers the right to collective bargaining. Workers have no or restricted access to justice in 72 per cent countries ut of 145 countries; 54 deny or constrain free speech and freedom of assembly. Authorities have impeded the registration of unions in 59 per cent of countries and workers experience violence in 52 countries.












