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Tuesday, 10 December 2019 12:32

Neonyt to focus on sustainable fashion brands

Neonyt, the global hub for fashion, sustainability and innovation, will gather green fashion labels in the German capital during January 14-16, 2020. The event will bring together decision-makers and stakeholders of the fashion and textile industry, remaining committed to interpreting sustainability not only as a fashion trend, but as a complete innovation process.

For retail buyers, Neonyt is the one-stop solution for scouting out cool, contemporary collections and future trends. The event has established a catalogue of criteria for exhibitors and built up a contemporary portfolio of exhibitors. The success and growth history of Neonyt, with its formats like the Fashionsustain conference, influencer format Prepeek and the Fashion Show, helps it to appeal to the different communities and their various stakeholders in a very targeted way. 

The event will hold panel discussions on fashion and “Air” – the theme for 2020 - at the multidisciplinary conference Fashionsustain. Allison Dring, co-founder of Made of Air, will deliver a keynote speech on how carbon dioxide can be used as a raw material. And the panel discussion “SDGs x Fashion – The UN’s Fashion Industry Charter for Climate Action” will be shedding light on the global repercussions of climate change on the textile industry and vice versa. During the conference, Christopher Veit, managing director of the Veit Group, will look at things from the perspective of the mechanical engineering industry.

 

Techtextil was held in Mumbai, November 20 to 22, 2019. This event on technical textiles saw a strong participation of 192 exhibitors from major countries across the world. Visitors from Canada, Dubai, Germany, Italy, Turkey, UAE, UK and USA gave the show a global feature. The fair marked a 17 per cent increase in exhibition space, growing by 25 per cent in international exhibitors compared to the previous edition.

Smart textile machineries, recycled fibers, industrial fabrics, fire retardants, industry wearables, and other sustainable solutions were among some of the key highlights on the show floor. Among the areas discussed were recent technical advancements, all-round growth, sustainability, and reusability of materials in technical textiles, including inventive means and methods, such as the use of lighter, stronger, and better renewable composites including technologically refined machineries in the manufacture of technical textiles.

A lot of quality visitors showed up and conveyed their interest in the innovative technologies exhibited. Overall, the conference also received a tremendous response from the prominent delegates. As always, Techtextil India succeeded in bringing all stakeholders together through this platform. A survey and analysis of the problems and challenges facing the growth of technical textiles in India and the various subsidy schemes launched for the promotion of technical textiles were a major highlight at the show.

 

The luxury market in China is becoming younger, more diffuse. Customers are trying out far more brands than before rather than fixating on a handful and are more interested in things like sustainability and even secondhand luxury.

LVMH has its eyes firmly set on deepening its accessible jewelry portfolio and capturing a greater share of the Chinese middle class as well as US-based Chinese students and US-bound Chinese tourists. Although 2019 marked a decline in Chinese travelers headed for the US and a slower pace of Chinese student enrolments, there are signs that both could recover in 2020. Similarly, the mid-market jewelry segment in China remains ripe for continued growth. This opens up LVMH to tap more of the Chinese middle class, which also favors the group’s higher-end offerings. LVMH can’t expect younger Chinese customers to be as enthusiastic about heritage Louis Vuitton collections as their parents. To stay on top, the brand has to make smart additions to its portfolio.

Italian apparel brand Moncler’s high-priced puffer jackets are a regular sight in Beijing or Shanghai. With nearly 50 stores in Greater China, Moncler already has a strong stance in the country and is a popular purchase for Chinese tourists from Los Angeles to Milan.

Tuesday, 10 December 2019 09:50

Nike sells Hurley to Bluestar Alliance

With this acquisition from Nike, Bluestar aims to fuel Hurley’s sales in categories like skateboarding and snowboarding, as well as continue to grow the women’s business, which will be fueled by connecting fashion and function. Hurley also expects several of its sponsored athletes to qualify and compete in the 2020 Summer Olympics in Japan, where surfing will be an Olympic sport for the first time.

Bluestar Alliance, founded in 2006, owns, manages, and markets a portfolio of consumer brands, including Hurley, Bebe, Tahari and Kensie, among others. Bluestar's retail footprint includes over 250 stores as well as distributors all across the world. Since its inception, the company has acquired select brands with retail sales expected to exceed three billion dollars in 2019.

Hurley is a surfing brand, which Nike bought in 2002. As well as a wide range of women’s board shorts, customers at Hurley can also find backpacks, wetsuits, hats, bikinis and jackets. Nike, the world’s largest footwear maker, now sells more of its products directly to customers through online platforms rather than through wholesalers. Nike has also launched pop-up stores that cater to loyal fans of the brand in several big US cities in an effort to build a strong relationship with its customers and gain market share.

 

Textile designers from three countries have emerged winners of the ‘New & Next’ university competition meant to promote newcomers at next edition of Heimtextil in January. Under this head, Heimtextil presents young labels that are being represented at the annual fair for the first time. Over a dozen newcomers with fresh design ideas are expected to attend the next edition of Heimtextil to be held from January 7-10, 2020. New & Next participants will also be offering creative design products for furniture and decorative fabrics as well as bed and bath.

The three universities, viz. the University of Bolton from the UK, the Indus Valley School of Art and Architecture from Pakistan and the Lucerne School of Design & Art from Switzerland won the competition. Following the successful launch of the “New & Next university competition” at the last event, the 50th edition of Heimtextil also offered budding textile designers the chance to submit their work via their university and secure an exclusive presentation area at the fair. Representatives from the universities and their students will present the award-winning works at the “New & Next” area.

The expert jury that chose the winners consisted of Hervé Francois, general manager of Mitwill Textile Europe in France, Xavier Comman from Hermès International in France, Aziza Grill Mariotte & Lutz Walter from the European federation Euratex, Belgium and Prof Tina Moor from the Lucerne School of Design & Art in Switzerland.

Century Textiles & Industries stock have zoomed 30 per cent in the past two months following the demerger of the cement division and its merger into UltraTech Cement.

Post demerger, its debt/ebitda (earnings before interest, tax, depreciation and amortisation) ratio is at a healthy 1.85, paving the way for further growth in the businesses. After demerger, Century Textiles & Industries has three divisions (textiles, pulp and paper and real estate) and the cement division has been demerged along with associated liabilities including a debt of around Rs 3000 crores. This transaction aims at deleveraging the company’s balance sheet and creating an opportunity for its new phase of growth in the remaining businesses with a primary focus on real estate. It also achieves unlocking of the value of the cement divisions to its shareholders through issuance of equity shares of UltraTech directly to shareholders of the company.

Meanwhile, the company’s outlook for both paper and textile sector is positive and it expects to reverse this trend in the second half of the financial year. The management is confident of sustaining and improving its performance in the second half of the year on the back of revenue enhancement measures and a continued focus on operational efficiencies and cost control.

 

Bangladesh’s income from garment exports has fallen in the July-November period of this fiscal compared to the same period of the earlier fiscal. This has been attributed to falling demand in the Eurozone, the country’s main market for garment products, and a slump in business competiveness of the sector.

Bangladesh garment exporters want cash incentives. While the country’s apparel exports have taken a hit in recent months those of its competitors are on the rise. The readymade garment sector accounts for more than 80 per cent of the country’s annual export earnings. But the country has lost its market share in global apparel exports by 0.1 percentage point to 6.4 per cent. China still remains the top exporter of apparel products with earnings. India’s market share has come down to 3.3 per cent from 4.1 per cent.

The second biggest apparel exporter globally, the Bangladesh garment manufacturing sector is not having the best of times lately. In the last seven months, 59 garment factories have gone out of business while around 25,900 workers have lost their jobs. Most garment factories are small and medium enterprises and they fail to maintain compliance strictly and pay their workers under the new wage structure.

Browzwear and YKK Corporation today announced that YKK’s fastening products will be integrated with Browzwear’s pioneering 3D solutions for the fashion industry. The integration will enable designers to easily incorporate 3D models of YKK products into their designs, freely moving and visualizing them in photo-realistic 3D as they create. Additionally, the specifications for the fasteners will be included in Browzwear’s Tech Pack with the rest of the manufacturing instructions, making the production process faster and error-free. 

YKK, a global leader in fastening solutions, including zippers, plastic hardware, hook and loop fasteners, webbing tapes, and snaps and buttons, is among the growing number of prominent companies in the industry to partner with Browzwear to facilitate the creative design and speed time to market. Both companies also share a commitment to driving innovations for more sustainable processes and practices for apparel businesses. 

“At Browzwear, we are constantly building partnerships and developing new solutions that will streamline the design process for our clients from concept to commerce,” said Sharon Lim, co-founder, and CEO of Browzwear. “A zipper may seem simple, but designing and manufacturing with that zipper is actually complex. With YKK’s products available in our platform in true-to-life 3D, we’re changing that, and we feel confident that our customers will benefit from the ability to work faster and smarter.” 

Browzwear, which shares YKK’s vision for a more innovative, sustainable and efficient fashion industry, is an ideal partner for us. We look forward to working closely with the company to build pioneering solutions that will achieve those goals.” said Takashi Tsukumo, Vice President, Global Marketing Group, YKK Corporation. The first stage of the YKK integration will be available in the January product update. The YKK catalog will be incorporated in phases, with new products added in each of Browzwear’s software updates.

 

"In its recent show at Shanghaitex 2019, Karl Mayer welcomed around 400 guests from over 220 textile companies at its location in Changzhou. Most of these visitors came from China. But some of them also came from Turkey, Taiwan, Indonesia, Japan, Pakistan and Bangladesh. Despite the current difficult economic policy conditions, the mood during the event was good"

 

Karl Mayer welcomes 400 visitors at Shanghaitex19In its recent show at Shanghaitex 2019, Karl Mayer welcomed around 400 guests from over 220 textile companies at its location in Changzhou. Most of these visitors came from China. But some of them also came from Turkey, Taiwan, Indonesia, Japan, Pakistan and Bangladesh. Despite the current difficult economic policy conditions, the mood during the event was good. 

In the lingerie sector, the RJ 5/1, E 32, 130 from the new commodity product line was shown. Convincing arguments of the newcomer: a very good price-performance ratio and products that minimize the making-up effort. This includes especially plain Raschel fabrics with seamlessly incorporated, lace-like decoration tapes, which do not require hem on leg cutouts and waistband. The first machines are currently being negotiated with customers in China. Several specific project discussions were held during the in-house show. For the manufacturers of shoe fabrics, the company presented the fast RDJ 6/1 EN, E 24, 138” offering wide-ranging patterning possibilities. 

Representatives of the home textile industry were impressed by the WEFTKarl Mayer welcomes 400 visitors at Shanghaitex 2019

FASHION TM 3, E 24, 130 displayed at Changzhou. The weft-insertion warp knitting machine produced a fine, transparent product with an irregularly puffed-up fancy yarn. The finished curtain article resembles a woven fabric in its look but is produced much more efficiently and without the elaborate sizing process. Visitors from the important curtain country of Turkey, as well as many manufacturers from China, were particularly interested in the patterning possibilities of this machine. A first WEFT. FASHION TM 3 will start production here in early 2020.

Technical Textiles

KARL MAYER Technische Textilien was also satisfied with the results of the in-house show. The company exhibited weft-insertion warp knitting machine TM WEFT, E 24, 247  which should become further established as production equipment with an outstanding price-performance the ratio for manufacturing interlinings in a volatile market environment. In Changzhou, the machine attracted a lot of attention. 

Warp Preparation

The Warp Preparation Business Unit had a small but select group of visitors with specific interests and questions about the exhibited machines. On show was an Isodirect 1800/800 and, thus, a value-for-money direct beamer for the mid-range segment. The model impressed by a beaming speed of up to 1,000 m/min and high beam quality. Six Isodirect models had already been ordered in China, one of which started operation at the end of 2019. The exhibited machines were complemented by the CSB Size Box, the core of the Isosize sizing machine. The innovative Size Box operates with rollers in linear arrangement according to the principle„3 x immersing and 2 x squeezing“, ensuring the highest sizing quality.

 

"The desire to learn about popular international fashion amongst US consumers is encouraging international labels like Rouge and Ganni to set up bases in the country.  One of the first brands to eye the US market, London-based jewelry brand Missoma generates around 20 per cent of its sales from the US"

 

Curiosity encourages global brands to eye the AmericanThe desire to learn about popular international fashion amongst US consumers is encouraging international labels like Rouge and Ganni to set up bases in the country.  One of the first brands to eye the US market, London-based jewelry brand Missoma generates around 20 per cent of its sales from the US. 

Similarly, Brazil-based mega brand Farm Rio eyes the US market as its first step towards global expansion. The brand has already achieved success in this market through its partnerships with brands like Adidas and Anthropologie. 

Much like these two brands, other native brands like Glossier, Mejuri, or Golde have also established an emotional and human connection with their customers. They are learning about all the important cultural events in the country that fuels their creativity besides inspiring confidence and encouraging collaborations with local brands.

Culture, customisation, practicality inspire American clothesCuriosity encourages global brands to eye the American market

As for shopping habits, American consumers are a lot savvier and curated. They seek an easy point of sale and look for the best deal as against UK, shoppers who are more likely to go directly to the site. For these brands, holiday sales like Labor Day and Black Friday are much more important. 

US shoppers also like customised products. They like their products to have a personal touch as against Europeans who adopt an impersonal attitude to their clothes. The US market also challenges brands to consider practical elements of design in addition to culture.  This is evident from the fact that Brazilian brand Farm Rio tailors its collection to the US market and the distinct differences between the two countries in climate, seasons, lifestyle and culture.  The brand introduced its first-ever fall collection this season, to cater to the colder climate that one doesn’t experience in Brazil. It’s cool-weather collection is infectiously colorful with tropical-inspired puffer coats emerging as the favorite amongst US women. 

Department stores, multi-retailer website guard emerging brands

Though VC-funded direct-to-consumer brands have become major disruptors of the US retail space, department stores and multi-retailer sites continue to guard emerging brands. This is evident from the recent success of Net-a-Porter's Vanguard program, an incubator that helped launched buzzy labels like Peter Do and Ratio Et Motus. 

Similarly, Missoma, a DTC brand, partnered exclusively with Nordstrom to help growth in states. Farm Rio has also partnered with Shopbop to create awareness amongst its loyal shoppers across the country. Since these brands are expert curated, a site like Shopbop offers consumers an opportunity to learn about these national and international brands.