"The legendary British denim brand, Pepe Jeans, has formed a new partnership with Dua Lipa, one of the most successful musical artists and style icons of her generation. According to this partnership, Dua Lipa will star in the Spring/Summer 2019 campaign for Pepe Jeans. The inaugural campaign is photographed by David Sims, the British photographer who has worked on the imagery of titles of leading global fashion publications including Vogue, The Face and i-D."

The legendary British denim brand, Pepe Jeans, has formed a new partnership with Dua Lipa, one of the most successful musical artists and style icons of her generation. According to this partnership, Dua Lipa will star in the Spring/Summer 2019 campaign for Pepe Jeans.

The inaugural campaign is photographed by David Sims, the British photographer who has worked on the imagery of titles of leading global fashion publications including Vogue, The Face and i-D.

Celebrating the brand’s heritage

The campaign celebrates the heritage of Pepe Jeans, one of the first British brands to bring a distinct fashion perspective to the world of denim in 1973. In this campaign Dua Lipa is photographed in black and white wearing a range of classic denim pieces. An emphasis on strength, natural beauty and the timeless appeal of denim takes precedent in both the campaign and the collection itself.

Both Dua Lipa and Pepe Jeans are perfectly fit for each other as both were born in London and are symbols of idiosyncratic British style. Long before joining Pepe Jeans, Dua Lipa was a fan of the brand’s advertising campaigns as a teenager.

A fashion icon for millions

Taking the music world by storm at the age of 23, Dua Lipa has become a fashion icon for her millions of fans. She released her self-titled debut album ‘Dua Lipa’ in 2017, which made history by being nominated for five categories at the 2018 Brit Awards - the first female to receive so many nominations. She was awarded ‘Best British Female Solo Artist’ and ‘Best British Breakthrough Act’. For the last two years, Dua Lipa has also been the most streamed female artist in the world.

The music video for her hit single ‘New Rules, her anthem for female empowerment, gained more than a billion views on YouTube, making her the youngest female artist to hit this target Her. ‘One Kiss’ Dua’s collaboration with Calvin Harris became the biggest selling single of 2018 in the UK and old over 40 million singles and over 3.4 million albums worldwide. Dua also won two Grammy awards for “Best New Artist” and “Best Dance Recording” with Silk City for their massive hit “Electricity” at the 61st Annual Grammy Awards and the award for “Best British Single” for her track “One Kiss”, with Calvin Harris at the 2019 Brit Awards.

Inspired by the London culture

Incepted in 1973, Pepe Jeans remains devoted to its pledge to create most exciting denim-led fashion on the planet. Inspired by the diversity and unique eclecticism, the extraordinary melting pot and mix of cultures that defines the city of London, continues to inspire Pepe Jeans’ denim, women, men and junior collections.

Nike has been ranked by Brand Finance as the most valuable apparel brand in the world this year. The US sportswear label’s dominance in the rankings has been cemented over the course of the last year through a high-impact marketing strategy responsible for the likes of the brand’s controversial Dream Crazy ad featuring Colin Kaepernick. The repercussions of this campaign made front-page news as some US fans reacted negatively to the move but the weekend following the ad’s launch saw Nike’s sales soar.

Brand Finance is a brand valuation and strategy consultant. In second place in the consultancy’s ranking is Spanish fast-fashion retailer Zara. Zara supplants H&M which has seen a 16 per cent decrease in its brand value since last year and has now fallen to fourth place. Zara’s integrated store and e-commerce model has helped the brand gain access to 106 new national markets, while H&M has continued to struggle with increasing levels of unsold inventory.

In third place this year is Nike’s rival, German sportswear label Adidas. The European label also took a chunk out of Nike’s North American market but, given the current distance between the two brands’ values, its US-based competitor seems fairly secure in its leadership.

Other big winners in this year’s top ten include Cartier, shooting into fifth place, and Louis Vuitton, which held onto sixth place.

White Milano was held in Italy from, February 22 to 25, 2019. The women’s wear apparel and accessories show registered a good attendance. It counted 25,256 visitors between buyers and insiders. Buyers grew 2.3 per cent, with those from abroad up 6.8 per cent, and the Italian ones registering a 1.4 per cent increase.

The show’s selection offered a balanced brand mix including some new areas. The ‘Give A Fok-Us’ hub was dedicated to sustainable innovation. Another hub explored the relationship between fashion and nature and between fashion and society through an emotional and interactive path format, in which the visitor was given a chance to gain a deeper insight into sustainability, innovation, traceability of the product and a circular economy. The path presented within the hub was based upon three interactive phases that ended up with a vast room and installation presenting some of most significant examples of Italian sustainable textile and fiber manufacturers.

The Knit Lab section was dedicated to knitwear and its related creative variations. Further enriching the area was the installation by Paris Essex, in which knitwear was turned into a raw material for leading-edge creations. The dynamism of this show is the upshot of a successful combination of scouting activity and new exhibiting hubs.

Ethisphere has for the third successive year ranked VF Corporation among the most ethical companies in the world. The Ethisphere Institute is a global leader which brings together leading companies across the world to define and promote best practices for ethics and compliance. What makes the recognition noteworthy is that VF is one of the only two apparel companies to be honored among the 128 honorees from 21 countries and 50 industries.

VF is the parent company of brands like Vans, Lee, Timberland, The North Face and Wrangler. VF, based in the US, is an apparel, footwear, and accessory company and has more than 1,500 owned and operated retail locations around the world across its brand portfolio. The company’s Responsible Sourcing program is a global collaborative approach to sourcing products responsibly including collaborating with industry partners and multi-stakeholder organizations across 50 countries.

VF is executing well against its 2021 growth plan and continuing on its journey to reshape the portfolio and transform VF into a purpose-led, performance driven, consumer-centric organization focused on and committed to delivering superior returns to shareholders. First quarter results were strong, driven by continued broad based acceleration across its core brands and platforms.

Many fashion retailers in the US seem to be permanently on discount. Among the forces that have contributed to this state of affairs is a fundamental shift in the relationship between supply and demand, spurred by the spread of e-commerce, social media, and the new shopper behavior they’ve encouraged.

The issue of endless discounting is a big one for brands. It cost them some $300 billion last year. It squeezes their margins, and over time, chips away at their cachet. In the past, fashion was largely a supply-led market, meaning, brands and retailers put the products they wanted into stores, on schedules they chose. Consumers then bought up what was available at the shops they had access to.

But then the internet came along. Consumers today can shop anywhere. A steady stream of images and products in their social feeds drives a ravenous desire for new products. Demand, not supply, has become the controlling force.

This change has put brands in the position of always trying to keep up with an appetite for newness, but many still haven’t figured out how to do it efficiently. Often the long lead times of their supply chains mean they still have to produce huge amounts of clothing months in advance to fill their shops, leaving them guessing far ahead of time what shoppers will want, and not always accurately. They can get stuck with large and costly amounts of overstock.

Exporters in Tirupur want the Centre to extend integrated goods and services tax (IGST) exemption period for import of capital goods under Export Promotion Capital Goods (EPCG) scheme beyond March 31, 2019, for another two years.They want the exemption for import of inputs under the advance authorisation scheme too.

Post GST rollout, exporters have sought the exemption. Considering the needs of the sector, the centre had been extending the exemption term, phase-wise (for six months’ period each), since July 1, 2017. The current phase ends on March 31, 2019.

The garment sector in Tirupur, comprising mostly of medium and small units, is upgrading operations to improve the quality of garments and increase productivity, in keeping with the growing demands of buyers. Several units in Tirupur are increasingly expressing concerns over the imposition of IGST beyond March 2019 as they fear the tax amount paid for importing capital goods would not be adjusted. The units are confused whether to place orders with machinery suppliers by presuming that the exemption period would continue beyond March 2019 or to wait for further clarification.

Tirupur, India’s leading knitwear exporter contributes around 50 per cent of the country’s knitwear exports. Around 20,000 production units – including micro, small and medium scale enterprises – function in Tirupur, employing nearly seven lakh people directly.

Key and influencing brands are using Roica premium stretch fabrics. Aeance was created as a brand that merges ready-to-wear with technical apparel. The brand’s values are timeless minimalism, substance and understated luxury. Aeance is committed to creating garments with the least possible impact on the environment and has set up a supply chain focusing on eco-sustainability and ethical responsibility.

Daquini founded in 2012 helps women bridge the gap between how they feel and how they think they look when they are working out. The brand’s first choice in fabrics is Sofileta with its luxurious technical fabrics with Roica V550 premium stretch.

Erin Snow creates chemically safe, circularly designed, socially fair luxury performance apparel. The Teri pant is Erin Snow’s most innovative and highly anticipated pant to date. Teri is made from the finest bluesign approved Schoeller four-way stretch fabric containing Roica V550 premium stretch sustainable fiber. The pant is insulated with PrimaLoft Gold Luxe and repels water and dirt without PFCs, thanks to Schoeller’s ecorepel bio finishing while giving maximum freedom of movement.

Sita provides women with an all-new luxury concept of timeless foundational apparel. The newly-created made in Italy Sitatech fabric takes on instant appeal with nanotechnology fibers and Roica CF, a yarn with an active smart odor neutralizer property.

Spinexpo will be held in China from March 5 to 7, 2019. This is a trade fair dedicated to promoting innovation in the yarn, fiber and knitwear industry. It will feature spring/summer 2020 trends and new ideas. One focus will be on the newest innovations influencing yarns and textiles from the fields of technology and the medical industry.

Studio Eva X Carola has created new innovations taking a closer look at three different product applications: apparel, industrial and medical. For example, using elements from the medical and surgical fields means it is possible to create products with anti-bacterial, non-toxic and hypo-allergenic properties with an overall aim to reframe imagination by healing, shielding and conserving the body. As a protective function, textiles require physical strength, durability, while being lightweight and adaptable. For different end uses, and by combining several machinery, yarns and industry applications, a series of materials can be created aimed at giving these benefits.

At the September 2018 show exhibitors brought creativity and increasingly interesting fashion projects to the exhibition and helped to enhance it aesthetically. The exhibition attracted 8,677 Chinese visitors and a total of 1,645 visitors from outside China. The atmosphere at this edition was positive, despite the current market uncertainties.

Copenhagen Fashion Summit, to be held on May 15 to 16, 2019, has lined up influential names for the program as speakers. Baptiste Carriere-Pradal, the vice president of Sustainable Apparel Coalition, drives and organises widespread change in the apparel industry. Cyrill Gutsch, founder of Parley for the Oceans, is renowned for creating greater awareness of the fragility of the oceans and implementing strategies that can end their destruction.

Katharine Hamnett, a leading designer and activist, is famous for her political T-shirts and her ethical and sustainable business philosophy. Marion Hume, international fashion editor from the Australian Financial Review, is known for drawing attention to the need for fashion to be ethical. Steven Kolb, president and CEO of the Council of Fashion Designers of America, is a leading voice on shaping the global fashion industry. Michael Preysman, founder and CEO of Everlane, is a leader in the transparent retail space sharing the true cost and mark-up of each product.

Jennifer Silberman, vice president of corporate responsibility for Target, is a leading voice on corporate responsibility with more than 20 years’ experience working on economic development, sustainability, human rights, and women’s empowerment. Michael Wang, co-founder and COO, Ycloset, spearheads the largest fashion rental platform in Asia.

Intertextile Shanghai Apparel Fabrics will be held March 12 to 14, 2019. Over 3,000 exhibitors from more than 20 countries and regions will display a huge range of textile product categories, from fashion to technical innovation. Comprehensive product zones will reflect demand for different products such as sustainable solutions, functional fabrics, digital printing, accessories and denim that never goes out of style. With the added element of the fringe program, which will include seminars held by exhibitors, the fair offers a versatile experience for visitors with opportunities to learn more about the latest industry opinions and regulations.

Functional Lab will continue to bring fresh innovation to the fair, with new sourcing options including Nano Mintex Technology, which will display functional yarns and fabrics with thermal insulations, and Paradise Textiles, which will show synthetic, natural and functional knit fabrics. The digital printing zone will include onsite demonstrations of direct-to-garment digital inkjet printing solutions from leading exhibitors. Beyond Denim will house over 110 domestic and overseas exhibitors. Denim International will offer garment production and denim wash expertise, and Jomu Textiles from Vietnam will provide made-to-order denim and greige woven fabrics.

The fair will be held concurrently with Intertextile Shanghai Home Textiles, Yarn Expo Spring, PH Value and Chic.