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Luxury fashion brand Hugo Boss has become the 36th company to sign the Pakistan Accord, which aims to protect workers' rights and promote safer working conditions in the textile and garment industry.

The accord is an extension of the International Accord for Health and Safety in the Textile and Garment Industry, which was formed after the Rana Plaza tragedy in Bangladesh in 2013. Hugo Boss, which is also a signatory of the larger accord, sources from Interloop Limited, a prominent hosiery maker that also supplies to other brands including Adidas, Nike, H&M, and Target.

Launched in 2021, the Pakistan Accord is expected to cover 500 to 700 facilities and tens of thousands of workers, with 110 companies currently expected to sign up. The accord is legally binding and requires signatories to carry out inspections, remediate any safety hazards identified, and establish an independent complaints mechanism to ensure workers' voices are heard. Signatories are also required to provide safety training to workers.

The textile and garment industry in Pakistan employs around 15 million people and is a major contributor to the country's economy. However, the sector has faced criticism in the past for poor working conditions and lack of worker protection. The Pakistan Accord seeks to address these issues and promote worker well-being.

Other brands that have signed the Pakistan Accord include Zara owner Inditex, American Eagle Outfitters, and Calvin Klein parent PVH Corp. However, Levi's has so far refused to sign the accord.

  

Consumer spending in the US has taken a hit for the second consecutive month as the latest retail sales data from the US Census Bureau shows that consumers pulled back on their spending in March.

The decline in spending is seen across several categories with clothing and accessories stores being hit the hardest, slipping 1.7% month on month and 1.8% from a year ago. Spending on electronics and appliances was also down 2.1% month over month, while furniture and home furnishings dropped by a respective 1.2% and 2.4%.

Overall, spending declined 1% month over month on a seasonally adjusted basis, following a 0.2% decline in February versus January.

The research from PYMNTS suggests that this pullback in consumer spending is due to the average consumer not expecting inflation to return to normal until the end of 2024.

  

The boycott in China of Western brands associated with the Better Cotton Initiative (BCI) began in March 2021 after allegations of forced labor in Xinjiang cotton production surfaced.

BCI promotes sustainable cotton production and has been under scrutiny in China since it announced it would stop licensing cotton from Xinjiang due to concerns over human rights abuses. Several other Western brands faced backlash and boycotts in China, including Nike, H&M, and Burberry.

Nike and H&M faced significant backlash in China, with many of their stores being closed and their products being removed from major Chinese e-commerce platforms. H&M's sales in China dropped by 23% in the first quarter of 2021, and the company faced calls for a boycott from Chinese consumers and celebrities. Nike faced a similar situation, with some Chinese consumers cutting up their Nike products in protest.

Burberry also faced a backlash in China, with its sales falling 23% year on year in the quarter ended December 2022. The luxury brand appointed its first Chinese ambassador, Chen Kun, in two years earlier this month, marking a step towards recovery in the Chinese market.

Other brands, such as Adidas, have focused on rebuilding their reputation in China by promoting Chinese culture and incorporating Chinese elements into their products. Adidas signed a three-year partnership with the Chinese Literature and Art Foundation in November 2022 to help promote Chinese culture to the rest of the world. The company has also sponsored local sports events and tapped local designers to incorporate Chinese cultural elements into its products.

As China's economy bounces back, recovering lost market share has become a key priority for Western brands in China. However, with competition from domestic brands and ongoing scrutiny of issues such as forced labor, brands such as Adidas are taking a cautious approach to rebuilding their presence in China.

  

Luxury brands are shifting their retail strategy in China by building independent flagship stores in the country's top-tier cities.

The stores, which offer a more experiential shopping experience, allow luxury brands to adapt to consumer trends without negotiating with mall managers. In addition, brands have complete ownership of the stores and can create unique and memorable brand experiences. These standalone boutiques provide space for brands to create temporary pop-up stores, in-store trunk shows and host events for their VIPs.

Luxury brands are seeking to redefine the role of traditional counters and boutiques by incorporating cultural elements, coffee shops, art galleries and beauty salons into their stores.

Over 60% of respondents expect beauty labels to incorporate spa salons into their stores, according to a survey by a Chinese media platform

  

China's spandex exports fell by around 30% or 6,758 tons on an annual basis to 17kt in the first quarter of 2023, according to data from China customs.

The export unit price was also down by $3.999/kg on the year to US$5.193/kg. However, monthly exports of spandex slowly climbed up, increasing noticeably in March after being impacted by the Spring Festival in January and February. Spandex exports in Q1 2023 were far lower than the corresponding period of the previous two years and were similar to those of Q1 2019. The top export destinations for China's spandex were Turkey, Vietnam, South Korea, and Egypt, which accounted for 48.2% of the total. However, Turkey's imports from China decreased by 64% in Q1 2023, whereas Vietnam's imports increased by 89.1%.

On the other hand, imports of spandex to China surged by 86.2% on an annual basis to 9010 tons in Q1 2023, with a significant decline in the import unit price by $5.602/kg to US$5.784/kg on the year. Vietnam, Singapore, and South Korea were major import origins, with Vietnam's imports increasing by 5350 tons in Q1 2023, stimulating spandex imports to hit a five-year high.

The textile and apparel industries' new export orders reduced globally since Q4 2022 due to factors like high inflation outside China and interest rate hikes, affecting Vietnam as well. As a result, Vietnamese fabric mills experienced a sharp drop in orders, and textile and apparel exports decreased.

The local consumption of spandex also declined in Vietnam, with some being exported to China. The Vietnam Textiles and Clothing Association reported that textile and clothing exports reached US$3.298 billion in March 2023, an 18.11% increase from the previous month, but a 12.91% decrease from the same period of last year.

The industry is expected to face difficulties in the second quarter due to a sharp decline in purchasing power in markets such as the US and the EU, resulting in a lack of new orders in April.

  

With a capacity of 30,000 spindles and production of 700 tonnes of cotton yarn per month, BSL Limited, has announced the launch of its first cotton spinning unit in Bhilwara, Rajasthan, India. This move is expected to add INR250 crores to the company’s revenue in the upcoming fiscal year.

The unit shall offer a range of yarn counts and types, including Combed yarn, Carded yarn, and Siro Spun yarn, for both export and domestic markets. The company had decided to venture into manufacturing 100% cotton yarn less than a year ago, and in record time, it has set up a smart manufacturing facility.

BSL Limited has a diverse portfolio of products, including furniture fabrics for IKEA, two suiting brands catering to different market segments, and an expanded range of offerings, such as pure wool and poly wool fabrics, ethnic wear, and Jacquards, with a focus on the luxury market.

With this new cotton spinning facility and other expansion plans, BSL Limited is poised to continue its growth and success in the textile and suiting industries.

  

AATCC, a leading textile standards organization, has signed a memorandum of understanding (MOU) with the Sri Lanka Standards Institution (SLSI) to adopt AATCC test methods and procedures as national standards in Sri Lanka.

This move is aimed at enhancing support for the needs of the people of Sri Lanka, promoting the growth of the country's economy, and aiding in the development of Sri Lanka National Standards.

According to the MOU, SLSI staff will also become members of AATCC and relevant committees. This is the second such MOU for AATCC, after it signed a similar agreement with L'InstitutoColombiano de NormasTécnicas y Certificación (ICONTEC) in 2020, enabling the adoption of AATCC documents as Colombia National Standards.

  

Chinese fast-fashion retailer Shein has recently announced plans to prioritize sustainability in response to growing consumer concerns. The company has faced criticism for its promotion of throwaway fashion, but its executive vice chairman, Donald Tang, stated at the World Retail Congress in Barcelona that Shein plans to focus on ESG (environmental, social, and governance) issues to continue its growth trajectory.

Shein's efforts to address sustainability concerns include offering higher-quality, sustainably-sourced materials and a platform for customers to resell used clothes. Additionally, the company announced in 2022 its aim to reduce greenhouse gas emissions across its entire value chain by 25% by 2030, and has already saved nearly 70 tonnes of single-use plastic waste.

The fashion industry has faced mounting pressure to address its environmental impact and promote fair labour practices. Shein's commitment to sustainability is a positive step and could set an example for other fast-fashion retailers looking to improve their practices.

However, Shein has faced allegations of labour rights violations in the past, with some reports suggesting that workers in its Chinese factories are paid low wages and work long hours in poor conditions.

Shein's efforts to address sustainability concerns reflect a growing trend in the fashion industry, and the company's commitment to improving its practices could help pave the way for a more sustainable future.

  

Pure London, the UK’s largest festival of fashion, is set to take place from 16th-18th July 2023 at Olympia London, with a lineup of brands and designers that promise to inspire.

The event is renowned globally as the most dynamic, trend-led and comprehensive fashion trade show, with an exciting mix of returning and new designers, including some who have chosen Pure London as their launch pad to the market.

Eno Eco, the first brand of its kind to enter the fashion sphere, will be launching in Pure London's Sustainable destination. The forward-thinking brand offers stylish, sustainable bras and swimwear for single-breasted people following a single mastectomy, promoting choice and self-acceptance through creative and beautiful designs that perfectly fit. Another exciting new brand to watch is Yuiga-Dokson, joining the dynamic POP destination. The Japanese-born brand draws on Buddhist philosophies and blends graphic illustration with metropolitan and natural inspirations.

The Womenswear destination will showcase both returning established brands and exciting new designers. Celebrated brand Vilagallo is focused on creating wearable collections identified by vibrant colours, patterned silks and originality. Each collection is designed in Madrid in Spain and Piacenza in Italy and has a limited number of unique and unrepeatable fashion pieces. French ready-to-wear brand La Fée Maraboutée draws its creativity from nature, travel and mixing cultures. Feminine styles come in natural and warm colour palettes with complimenting fabrics and textures. Contemporary Greek fashion brand Access Fashion, pioneers of Greece’s quintessential islander to urban style, will return to Pure London with a curated mix of effortless essentials and statement occasion pieces, each crafted with luxurious sensibilities.

New to Pure London is functional, attractive brand Wear Evelin, which is yet to launch but is already dialing-up anticipation with sneak peak campaigns on their website and Instagram. Coocu Resort will also make its debut this season with a Greek-designed collection focusing on natural fabrics such as comfortable cotton, cool linen, and airy silk. Sandy Tzatzou designs are nostalgic, exploring femininity and romance through beautiful lace and embroideries, with elegance and joy as the signatures of this refined collection.

Driven by inclusivity, innovation and diversity, newly created POP will showcase a diverse selection of streetwear, alternative, gender-neutral collections, vintage labels, festival fits and tech-infused pieces. Jean experts Lusty Chic, a super-sleek, one-stop jeans store with always chic designs that range from casual to sophisticated, will showcase for the first time. Inspired by social media, pop culture and influencer style, Glamorous returns to Pure London with a collection for girls who aren’t afraid to make and break the fashion rules, defined by innovative fabrics, exciting prints and beautiful silhouettes.

In addition to all this, jewellery , accessories and shoes section have some innovative collections to show.

  

Fashion brands are increasingly partnering with Web3 projects, seeking to leverage identity and representation to develop new engagement-driven distribution models and create additional revenue streams.

The growing popularity of Web3 communities like Bored Ape Yacht Club and CryptoPunks has also caught the attention of the fashion industry. Luxury brands such as Prada, Balenciaga, and Louis Vuitton are collaborating with these communities, highlighting the importance of community building and brand awareness in the digital era. Such partnerships offer a way for brands to tap into new audiences and revenue streams.

Meta is expanding the fashion component of its Meta Avatars Store in partnership with Puma, which has introduced seven sporty looks. Puma has also teamed up with 10KTF for a limited sneaker release aimed at Yuga's 10KTF community and holders of Puma's own Nitro nonfungible token collection, establishing a new distribution system that prioritizes direct engagement over mass production.

According to the Dapp Radar report, Yuga Labs' success in the NFT space is attributed to its exclusive and community-focused approach. The report notes that Yuga's 16 NFT projects account for 34.6% of the entire NFT industry, with a total trading volume of $2 billion in the past two quarters. This underscores the value of community and exclusivity in driving the success of NFT projects and their partnerships with fashion brands.