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A clutch of LA brands prioritizing sustainability
Several fashion brands have emerged in Los Angeles with a focus on sustainability. They aim at becoming leaders in changing the fashion industry’s longstanding practices.
Christy Dawn exemplifies the essence of LA fashion. It is also completely transparent about its sourcing, design, and production processes. Because it uses a local supply chain, it’s easy to follow. All the pieces are made in LA from dead stock fabric (surplus or incorrect fabrics from other brands that couldn’t be used). Similarly Christy Dawn, Reformation uses dead stock fabric and recycled fabrics. The brand publishes annual sustainability reports, which include its carbon footprint and progress the business has made to improve sustainability from year to year. Alternative Apparel offers sustainable fashion for men, women, and children. The focus is on producing comfortable, casual fashion basics like T-shirts, sweatshirts, and jeans. To minimize waste packaging waste, the retailer uses biodegradable mailers for its online shop. The practice also reduces water use and minimizes C02 waste.
The fashion industry has many long-rooted unsustainable practices that continue to drain the earth of premium resources and add to its pollution problem. The industry’s water consumption is expected to grow 150 per cent by 2030 and its carbon waste to balloon to 148 million tons.
Pakistan: Textile sectors reject move to discontinue zero-rated status
The value-added textile manufacturers and exports association in Pakistan has advised the government t to improve the zero-rated scheme, in consultation with stakeholders. They have advised the government to focus on energy growth instead first collecting taxes and then releasing them in refunds. Besides, the government should also step up a solid plan to increase taxpayers' base to help the country overcome its monetary deficits.
The association rejected the government's decision to discontinue the zero-rated status of five export-oriented sectors, warning that the move will unleash flight of capital, destruction on manufacturing and huge unemployment in the country. It feared the already subdued exports sectors will further nosedive into financial troubles as a result the nation will suffer huge foreign exchange loss and unemployment.
The association also warned that the discontinuation of the zero-rated status of the exports sectors lead to a corruption in connivance with "dubious" FBR officials under the mode of flying invoices, over invoicing, frauds in refunds and such other tactics. The government's attempt to collect interest free money in shape of sales tax will put the country's export at stake. It cautioned that the discontinuation of the zero-rating scheme will result in a 30 percent decline in exports in the first year.
PG ventures into high end denim
Italy-based PG Denim, is expanding its presence in the high-end denim market. There are several novel capsule collections. Garage Denim is the line inspired by the metallised colors of cars in the 1950s and ‘60s, where colored glitter pasted on very dark fabric backgrounds and brightly colored sheets create an imperceptible painted effect. The fluid and flowing fabrics can be finished in various ways to create unexpected forms, resulting in truly customised denim. The Samite range is inspired by the ancient technique of samite fabrics, used in the Middle Ages to produce heavy silk drapes, similar to velvet, as well as to produce luxury clothing. This technique has resulted in the idea to combine samite with viscose flock. Gala Denim develops an indigo and black denim fabric, where the wefts are made of real silver thread, resulting in smart and stylish garments with no limitations in terms of use.
The experiments at PG Denim are also focused on the new 3D print range, based on special relief which are inspired by natural landscape with an amazing result and which interpret the fabric in a truly unique way.
PG Denim offers a completely integrated supply chain. Among its customers are Diesel, Closed, Chanel and Louis Vuitton.
BFC launches new campaign
The British Fashion Council (BFC) launched a new campaign ‘This is London’ that celebrates community, diversity & culture at London Fashion Week Men’s June 2019. Shot by London based photographer Markn, the campaign is a collection of 12 images and includes a diverse selection of people from the worlds of art, music, fashion, film & sport. The campaign features a mix of globally established names and current tastemakers, all driving forward London’s culture and reputation, representing the city in their own unique way. The campaign is a testament of the city’s diversity and creativity and highlights the relationship between the creative industries.
The celebrities participating in the campaign were asked questions about London: what they love most about the city, what separates it from others and how the capital creatively defines them. The campaign will be promoted at the main hub of LFWM, The Truman Brewery, during London Fashion Week Men’s June 2019 which runs from June 08-10, 2019.
London College of Fashion partners Education for Fashion Tech (E4FT)’ project
London College of Fashion (LCF) is partnering the Education for Fashion Tech (E4FT) project funded by the EU. The project aims to create a new training pathway to improve the level of key competencies and skills of students and trainers.
The project is constructing a resource for teachers to include innovative teaching and learning methods. Although a European project, it involves research institutes, companies and higher education centers from across the world.
The project defines fashion tech as a technology that provides a fashion experience to the user and includes smart textiles, wearables and digital technologies. Some examples of where this technology is used include ‘improving health’, ‘enhancing senses’ and ‘personal expression’.
Another way in which LCF supports innovation is through the Define project: https://define-network.eu/. This project has formed a European fashion-innovation network bringing together the fashion-technology ecosystem of incubators, accelerators and the start-ups & SMEs they support, along with financiers and other organisations including universities, to share knowledge and encourage new ideas. As such it forms an open network that can be used within Europe and that can be collaborated with by similar initiatives across the world.
DCTV forms collaboration for circular clothing
DCTV has collaborated with brands, retailers, manufacturers, their associations, knowledge institutes and government bodies for introducing a more circular clothing and textiles value chain in the Netherlands. The DCTV team is run by MODINT, Fashion for Good, Circle Economy, ABN-Amro, MVO Nederland and het Groene Brein.
The aim of the project is to reduce the Dutch apparel and textile’s impact on water, raw materials and climate. It includes stimulation of a more durable way to use clothing, stimulating the second hand market and improving the results of material and fibre recycling to be able to actually use a greater share of collected textiles and clothing. Concretely, the project will focus on creating projects involving fibre recycling techniques, circular design, business and brand development and corporate and workwear.
Indian units set base in Africa
Indian textile units, especially garment manufacturing factories, are expanding to new geographies, mainly Africa. The prime reason is duty-free access to the US and EU markets. Among them are the KPR Group and SCM Garments, both from Coimbatore. The two companies have generated over 1,500 jobs.
For a polycot T-shirt, Indian exporters pay 32 per cent import duty in the US if shipped from India. It is duty-free if exported from Africa. For cotton T-shirts, the duty-free access gives 16 per cent advantage to an exporter. For an industry that works on thin margins in India, this is a substantial advantage even if the buyer does not pass on the entire benefit. By 2030, India is expected to be a net importer of clothing. The African market is also growing. By setting up capacities in Africa, Indian companies can tap the potential in both these growing markets in the coming years.
Indian investments across sectors started coming into Ethiopia after 2008 when Ethiopia came up with an attractive investment policy, and Indian industries were looking at frontiers outside India. Apart from Ethiopia, Kenya is attracting investments from garment manufacturers, while Tanzania and Uganda are also opening up. It is not only Indian factories, but textile companies from China, Sri Lanka, and Bangladesh that are investing in these countries.
India textile chemicals market to grow at a CAGR of 3.62% by 2030
The demand for textile chemicals in India, which stood at 323.52 thousand tonne in 2018, is projected to grow at a CAGR of 3.62 per cent to reach 487.63 thousand tonne by 2030.
Government initiatives like Powertex for fabric segment, Amended Technology Upgradation Fund Scheme (ATUFS) for all segments except spinning and setting up of integrated textile parks willfuel market growth in the country.
Moreover, the government has also revised the export rates under Merchandise Exports from India Scheme (MEIS) to 4 per cent. Exporters can also avail financial assistance under the Market Access Initiative (MAI) scheme. The government’s support, which is changing the lifestyles of the consumers by increasing their per capita income, is anticipated to drive the Indian demand for textile chemicals during the forecast period
Some of the major players operating in the country's textile chemicals market are Bodal Chemicals, Kiri Industries, Huntsman International (India), Archroma India, Fineotex Chemical, etc.
Global cotton prices fall
Global cotton consumption is growing at two per cent. However, world production is growing at a slower pace due to falling prices. Global cotton exports fell 6.4 per cent in 2016 compared to 2015. China is the largest exporter of cotton in the world. Some of the significant cotton producing countries are China, India, Pakistan, and the US followed by Brazil, and Uzbekistan. Asia-Pacific dominates global production but most of the cotton produced is domestically consumed. China holds a 29 per cent market share of world cotton production. In India, the domestic textile sector consumes most of the cotton produced in the country. In the US, most of the cotton produced is exported due to the less developed textile industry in the country.
Cotton is commercially used in various forms as cotton fiber, cottonseed, and cottonseed oil. Cotton is a crop that is majorly used in the textile industry. It is a perennial crop that is harvested in moderate rainfall and during a frost-free period with plenty of sunshine. Cotton is a leading cash crop in the US and is a labor-intensive farm crop. It is somewhat salt- and drought-tolerant, which makes it an attractive crop for arid and semi-arid regions.
Gap same store sales down five per cent
Gap’s global same-store sales fell five per cent in 2018. Gap has closed hundreds of stores globally over the past five years, yet that hasn’t translated to improved sales. In effect, the closings have pushed the brand further back in the recesses of shoppers’ minds. Shrinking to grow is not seen as a solution when a company has weak brands that can’t drive traffic.
To try and unlock value, Gap has decided to split up into two companies. Old Navy and NewCo — consisting of Gap, Intermix, Athleta, Banana Republic. Old Navy runs more than 1,100 stores in North America (its largest market) and Asia. But it will likely be hard to drum up interest in NewCo in large part because of the ongoing decay of the Gap brand.
After years of product miscues, weak sales and pressured margins at the hands of rising online apparel competition and mall rents, Gap has settled on a strategy to fix what ills the once iconic brand. Gap feels it remains a relevant brand with strong emotional equities. Logo sales were up 11 per cent globally in 2018. Gap sees this as an indication of the equity of the brand.












