Athleta, the San Francisco-based apparel retailer has invested in the label Saysh founded in June 2021 by the American Olympic sprinter Allyson Felix and her brother Wes Felix.
The investment is part of an $8 million Series A funding round, led by Gap and consumer fund Iris.
Saysh will use the funding to scale its e-commerce business, wholesale distribution, and community-based retail footprint, according to a company statement Thursday.
The brand also plans to expand its product offering by launching new activity-specific sneaker lines.
Allyson Felix signed as Gap-owned Athleta’s first-ever sponsored athlete after leaving Nike in 2019. Felix called out Nike for allegedly proposing a 70 per cent pay cut in a new contract following the birth of her son.