Leading viscose staple fiber (VSF) producer, Asia Pacific Rayon (APR), reinforced its presence in Bangladesh at the 18th Dhaka International Textile and Garment Machinery Exhibition (DTG). This marks APR's second consecutive year at the event, highlighting its dedication to the country's booming textile industry and the growing demand for sustainable fashion solutions.

Bangladesh represents APR's second-largest market outside Indonesia, with a 55 per cent share in the country's VSF market. Aligning with Bangladesh’s vision for eco-friendly practices, APR actively promotes Lyocell as a sustainable alternative to traditional fibers. The company partners with other leading textile companies in Bangladesh to support their growth and encourage the adoption of sustainable fibers.

Reporting positive yarn sales in Bangladesh, APR aims to further expand its reach. The company’s high-quality VSF and yarn cater to various markets across Asia, including Bangladesh, Turkey, India, and Vietnam.

Tapan Sannigrahi, Vice President, Marketing and Downstream Development, Asia Pacific Rayon, says, the company sees immense potential in Bangladesh’s sustainable textile industry and remains committed to support its development.