Cotton USA kicked off Cotton Days in four key consumer markets of Asia—Japan, Korea, Taiwan and Thailand. Cotton Day in Japan began with a fashion event with innovative Japanese designer Kunihiko Morinaga and Momentum Factory Orii, a company that uses traditional techniques in an innovative way to process copper. Actors Norika Fujiwara, Junpei Mizobara and Fuka Koshiba received Cotton USA awards. Cotton USA also announced the winners of the annual Cotton Day T-shirt design contest.

Cotton Day celebrations in Korea were marked by a fashion event directed by the young and trendy Korean fashion designer Munsoo Kwon. He translated seersucker and other cotton fabrics into hip and modern men’s and women’s wear during a dynamic fashion show.

To celebrate Cotton Day in Taiwan, Cotton USA sponsored Kevin Kern’s 2016 world tour. Kern is an American pianist, composer and recording artist of new-age music who was born legally blind.

This year’s Cotton Days concluded in Thailand with the launch of Cotton USA collections from two Cotton USA licensees, Blue Corner and Khaki Bros, during a high profile fashion show. Famous Thai models and actors modeled the Cotton USA clothes. These distinctive women’s and men’s apparel collections reaffirm that cotton is an ideal fiber for fashion apparel.