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Arvind working towards making jeans with no cotton

Arvind is pursuing more environmentally responsible alternatives to cotton, the leading material used to make jeans. One of these is Zero, a collection of denim produced with no cotton fibers. Each pair of Zero denim is woven with sustainable fibers, including Tencel Lyocell, kapok, wool and recycled polyester. Zero stands for zero per cent cotton and 100 per cent denim.

Arvind selected Tencel Lyocell for both its properties and its eco-friendliness. The ultimate goal is to use low impact fibers and create fabrics that can be easily recycled. The key objective when replacing cotton with other fibers is to reduce the environmental footprint of cotton. Sustainability affects all points of the supply chain. Denim’s environmental makeover is not based on a sole product or initiative, though. Arvind urges denim makers to take a more corporate social responsibility approach to their actions in order to address roadblocks and make necessary improvements from sourcing to finished product.

Cotton production consumes roughly 20,000 liters of water per kg and can have an adverse impact on earth. By providing consumers with the option to buy more eco-conscious denim, Arvind is taking its sustainability a step further and doing its part to fuel the circular economy.

 

 
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