Arvind’s khadi denim has won the Best Fabric Award at the recently concluded Global Denim Awards, 2016 held at Amsterdam (Netherlands). The Global Denim Awards is the world’s premier platform that recognises denim design, innovation, sustainability and craftsmanship.
The award links progressive design with technical innovation by partnering 11 emerging fashion designers with 11 of the most progressive denim mills worldwide. This year, Arvind, partnered by designer Roosmarijn Koster, stole the show with a khadi denim collection award. Arvind, India’s largest denim manufacturer, is a key player in bringing khadi-denim to market, having spent the last four years in R&D understanding the commercial, social and marketing angle that fits in with an of-the-moment East-meets-West narrative.
