Outdoor performance brand Artilect has adopted YKK’s Touchlink™ Near Field Communication (NFC) enabled zipper on seventeen different styles for men and women in its Fall/Winter 2022 collection.
The adoption of this zipper will help Artilect provide its consumers with richer user experiences and enhanced product functionality. With a tap of their smartphone on the Touchlink™ zipper, customers can access product information, register their warranty, get care instructions, and a host of other functions, including safety benefits offered by the Lifekey™ software platform.
In addition to giving access to important product information, the Touchlink™ fastener provides Artilect customers the ability to check in with family or friends before and after outdoor activities and even dispatch first responders in an emergency. These opt-in safety features powered by the Lifekey™ software platform can be triggered with a tap of a smartphone to the Touchlink™ zipper.
The Touchlink™ fastener is also helping Artilectachieve its circularity goals by making key information about the garment available to anyone with a smartphone, helping to facilitate garment resale, repair, and recycling. It eases the barriers that hinder these types of services due to lack of information. One of the advantages of the technology used for YKK’s Touchlink™ fastener is its permanence and durability. The NFC chip is molded into the zipper puller, which completely encases it, making it highly resistant to moisture and breakage.