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Articulating sustainability with contemporary design

Designer Priyanka Prasann recently launched Navi Mumbai’s first multi-designer store called Uru. The exquisite store houses remarkable Made-in-India luxury clothes, home décor, stunning furnishings, art, accessories and artefacts, sourced directly from runway designers, artists, expert craftspeople and talent from across the country.

Priyanka Prasann, Owner of Uru said, “Since URU is a display of an eclectic plethora of sustainable, eco and upcycled clothing and accessories along with unique artisanal pieces from the remotest of craft clusters, we’ve tried to maintain that all the designers work with these ideologies. The products have to be affordable, sustainable products should not be overpriced.”

URU offers an open floor featuring modern yet warm interiors along with a dynamic, interactive space apt for pop-ups, workshops, launches, networking soirees and more. The store is a 600 sq ft space of design and art and the aura oozes sophistication and glamour right from the first step in, befitting Navi Mumbai’s evolving tastes like it truly deserves.

Recently URU launched Gauahar Khan’s newest clothing line ‘Gauahargeous’. Talking more about it, Priyanka shares, “Gauahargeous as a collection is true to its name. It makes you feel gorgeous. The entire range of festive clothing is so easy to style and very versatile. You will surely get a lot of use out of each outfit as they can be used as a set and separates too. The collection is made keeping in mind the latest trends and upcoming designs, so we're sure it will be loved by our customers.”