Archroma, a global leader in specialty chemicals is leveraging innovative chemistry to generate several new fashion-forward, eco-conscious colors and finishes. These advances add value for consumers, mills and brand owners alike. Optisul C dyes offer new color effects on printed and coated fabrics. Diresul Pacific Blue RDT is the first in a new collection of vibrant, ocean-themed bright sulphur blue and green dyes. Archroma's portfolio has innovative, eco-advanced solutions including: traceable earth colors dyes derived from agricultural waste; advanced denim dyeing process; and the smart repel hydro technology for performance in casual wear. Smart repel is a finishing range that is not based on fluorine. It provides water repellency performance to casual clothing while retaining softness and breathability.

Archroma has expanded its application range for Optisul C liquid dyes to include new colors and treatment options on printed fabrics. These dyes will allow garment makers to create chemical contrasts on printed and coated jeans. Optisul C products are affinity-free, sulfide-free dyes. They also allow easier application than current piece dyeing techniques for physical and chemical wash-down effects.

As a part of its growing color portfolio, Archroma is introducing a new, bright blue sulphur dye called Diresul Pacific Blue RDT. It is the first in a planned series of bright greens and blues – all bearing ocean-related names.