Denimsandjeans has launched an app that brings buyers and suppliers in the denim and sportswear supply chain together. Developed to bridge the gap between both sides of the supply chain, the app aims at reducing the cost and time of sourcing and marketing. The unique sourcing platform enables suppliers or manufacturers to showcase their products to buyers and for both to interact with each other. The app has features that allow suppliers to create their own showrooms along with the tools for one-to-one interaction with buyers as well as for better networking among the community.

The app already features products from denim companies such as Raymonds, Prosperity, Crescent and Anubha. For now, the users can download the app on iPhone and a release for Android devices is due to be available shortly.

Denimsandjeans provides a single platform to the global denim industry, be it manufacturers, buyers, suppliers or traders to showcase and explore innovations in denim. It brought together major stakeholders in the supply chain. India is the second largest manufacturer of denim fabrics after China and the second biggest consumer of denim apparel globally. The country, with immense potential, is expected to grow at a fast pace in the coming years.